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The knowledge points of this article "how to optimize the Operation of Mini Program Mall" are not quite understood by most people, so the editor summarizes the following, with detailed contents and clear steps, which can be used for reference. I hope you can gain something after reading this article. Let's take a look at this "how to optimize the operation of Mini Program Mall" article.

First, the solution: the key is to determine the location of the mall according to the tone of self-media and the portraits of core users.

Location 1:

Adhere to the current categories and selection, take the popular route, but look for more cost-effective suppliers to reduce commodity prices.

There are many ways to find a supplier:

The quickest way, you can go to JD.com, Taobao and other merchants who have the same sku to talk about cooperation. There is basically no problem with one item sent on behalf of the company. As for taking the price, it depends on the quantity.

The number of fans is large enough, and the official account matrix can recruit and find cooperative suppliers on its own. The advantage is that the suppliers are all official account fans, are familiar with the platform, and have a short running-in time.

Cooperate with the agricultural departments of local governments and be recommended by the government (suitable for larger platforms).

Location 2:

Take the boutique life e-commerce route, replace the distinctive sku, you can mark a black market mall.

Similarly, there are many ways to find similar suppliers:

Cooperate with platforms with the same style as Light Life.

Through the official account matrix, or to Weibo, Liangcang and other platforms to explore the cooperation between original designers and manufacturers

If you really don't have such a compelling platform or personal cooperation, you can find some high-quality goods that can indeed be packaged, buy back samples, re-take photos, package stories, and create a sense of tone (this method is more laborious).

As an official account to test the realization of e-commerce, based on the team size and supply chain considerations, the large and comprehensive platform route is difficult to compete with the e-commerce giants, it is better to take a small and beautiful vertical route, there will be more differentiation.

Second, it is necessary to be cautious in helping farmers

Helping farmers is now a gimmick that e-commerce companies like to do, low prices, coupled with copywriting pictures evoke the sympathy of users. However, since the recent government in Linqu, Shanxi Province publicly announced that the incident of helping farmers with apples was hyped by e-commerce and discredited the local apples, helping farmers has become a hot potato.

We should also see that large e-commerce platforms will not mainly help farmers, but are all small platforms waiting for the media to do. I can't guess the reasons behind this.

Abuse of users' compassion to hype to help farmers, for a long time, I believe that users will not like this more and more. If they really want to help farmers, they should still get the endorsement of the local government to prove that helping farmers is true. And with the help of farmers, there are huge orders, logistics and after-sales service are a big consideration.

Third, strengthen the content attributes of the mall. The above is the content of this article on "how to optimize the operation of Mini Program Mall". I believe we all have a certain understanding. I hope the content shared by the editor will be helpful to you. If you want to know more about the relevant knowledge, please follow the industry information channel.

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