Shulou(Shulou.com)05/31 Report--

IOS 14.5 makes sense for both users and developers, as it will drive a fundamental change in the iOS system.

It is reported that Apple today reminded developers that it will implement the new IDFA policy after the release of iOS 14.5 and tvOS 14.5.

After these system updates are released, developers will need to gain explicit access to the device's Advertising Identifier (IDFA) so that users can be tracked across applications and websites for ad positioning.

IDFA is an Apple ad tracking logo that has nothing to do with hardware, which allows merchants to monitor the effectiveness of ads without letting them know the privacy of their users. However, after iOS 14.5, the switch of IDFA will be turned on with the permission of users, which will certainly be welcomed by users, but it will also have an impact on Internet advertising.

In fact, Apple has begun to reject app updates that do not comply with the rules on app tracking transparency, which the company will implement from iOS 14.5.

Applications must be allowed to access the advertisement identifier or IDFA of the user iPhone in order to track users between different applications for ad positioning purposes, and applications need to follow this rule when iOS 14.5 is launched. The rule also prevents applications from using other workarounds to track users, which has caused trouble for some developers.

Apple has begun to reject app updates that do not comply with the rules on app tracking transparency, which the company will implement from iOS 14.5. Applications must be allowed to access the advertisement identifier or IDFA of the user iPhone in order to track users between different applications for ad positioning purposes, and applications need to follow this rule when iOS 14.5 is launched.

The rule also prevents applications from using other workarounds to track users, which has caused trouble for some developers. It is clear that the above Apple adjustment will be an important change for the industry, at least for users.

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