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This article mainly explains "what are the skills of the landing page design of the enterprise website". The content of the explanation in the article is simple and clear, and it is easy to learn and understand. Please follow the editor's train of thought. Let's study and learn "what are the skills of landing page design of enterprise websites"?

The landing page provides visitors with a "super-targeted" experience: by presenting a specific page, show them a clear path to continue to deepen their relationship with your company.

Although Baidu will include all kinds of articles on the site and display them in appropriate rankings in search results, one thing to be clear is that a website will always have a landing page that will be displayed first. That is, Baidu will naturally recommend the landing page of the site, thus allowing users to surf on the site. Generally speaking, the landing page of the website is actually the home page of the website, and some are also the column pages of some websites, but no matter how the landing page falls, it has an important feature, that is, the content of the landing page should be rich. and most of them are presented in the form of titles, so as to play a certain navigation role for users.

Of course, the landing page should also have a considerable sense of beauty, that is, to have a good image, only in this way can we attract users' desire for further browsing, so as to lay an important foundation for the website to cultivate loyal users. The following will focus on the design of the landing page of the enterprise website, so as to provide some design ideas for the webmaster friends.

First, the top of the landing page. The landing page must have the logo of the website, and if it is a corporate website, you need to arrange the logo of the enterprise, so that guests can know what your website is, and then can clearly convey to users what your website is and what kind of services it can provide for users. In addition, the location language of the website needs to be placed on the side of the logo, so that users can make a certain distinction with the industry, so that users can understand the difference between your website and their peers, and then the contact information of the website can be placed on the right, usually the 400 phone number of the enterprise, which can show the strength of the enterprise and make users feel that it is a big enterprise.

Second, the landing page should be configured with the corresponding Banner diagram. For corporate websites, Banner can configure some successful cases of the enterprise, or the products of the enterprise, or the core advantages of the enterprise. These pictures must be designed to be high-end, and at the same time, we should pay attention to the correlation between the pictures and the content of the website. the landing pages of some corporate websites appear here as long as they are good-looking and do not highlight the relevance with the enterprise. and then affect the image of the company.

Third, the next step is to focus on product categories. For an enterprise, there will be many products, which belong to different categories, and these categories should be highlighted on the landing page, and then the corresponding product names will be listed by these categories. At the same time, there is a brief introduction at the bottom of each product, through which users can click on the corresponding text, and then open the detailed pages of these products, that is to say, The navigation function of the landing page of the enterprise website should be brought into full play.

Fourth, it is necessary to issue certain honors and corresponding certificates. For the enterprise website, this is the best platform to show the enterprise, and the landing page is the key link in the show. most users browse the internal content of the website through the landing page. if the content shown on the landing page fully proves the advantages of your site and has been certified by the authority, it will be more persuasive. In other words, the landing page should list as much as possible the honors that the enterprise has received, and these honors can be queried. Although you have honors, you must not be able to convince users, which brings users the question of fraud. On the contrary, it is not conducive to enhance the authority of the website.

Fifth, it is necessary to arrange the corresponding contact information, especially the interactive contact information, to enhance the interaction with the users and solve the problems raised by the users, so as to guide the users to click on the corresponding content, which can effectively improve the service level. and through good interaction with users, it also helps to enhance the adhesion of the website, and then cultivate more loyal users for the website.

In a word, the landing page of the website plays an important role in attracting users and improving the conversion rate. while we strive to improve the weight of the landing page, we also need to enhance the design experience of the landing page and enhance the experience of users. and then lay an important foundation for the success of the website.

Thank you for your reading. The above is the content of "what are the skills of the landing page design of the enterprise website". After the study of this article, I believe you have a deeper understanding of the skills of the landing page design of the enterprise website. the specific use of the situation also needs to be verified by practice. Here is, the editor will push for you more related knowledge points of the article, welcome to follow!

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