Shulou(Shulou.com)05/31 Report--

This article mainly introduces the advantages of Mini Program compared with app, has a certain reference value, interested friends can refer to, I hope you can learn a lot after reading this article, the following let the editor take you to know about it.

Mini Program compared to APP advantages: 1, a wider user base, sitting on a huge traffic pool, more conducive to merchants drainage and expansion; 2, good user experience, no need to download and install, almost does not take up mobile phone memory, will not affect the mobile phone running speed, 3, Mini Program development threshold and low cost, one development can be applied to all models; 4, easy operation and promotion.

The operating environment of this tutorial: HarmonyOS 2.0 system, Wechat version 8.0.19, HONOR V30.

At present, all kinds of Mini Program are widely used in the market, so what is the difference between Mini Program and APP? Can Mini Program replace APP? Let's compare and understand the advantages of Mini Program.

Let's first distinguish between the two concepts. APP software, which refers to third-party applications for smartphones, is downloaded and installed from different application platforms to mobile phones. On the other hand, Mini Program is based on the ecological development of Wechat, which can easily achieve basic functions without downloading.

Advantages of Mini Program over APP

1. A wider user base

Different carriers lead to different user groups. APP downloads for all smartphone users, and often requires users to actively search for downloads, while Mini Program for 1.2 billion + Wechat users is undoubtedly sitting on a huge traffic pool, which is more conducive to merchants' diversion and expansion.

2. User experience

APP downloads from the app store and occupies the memory space of the phone, and with the increasing use of users, the more data is generated, and even lead to slow system response, operation stutters and other phenomena, requiring users to clean the cache regularly. And Mini Program through Wechat code scan or search can be directly used, do not need to download and install, almost do not occupy the mobile phone memory, and will not affect the running speed of the mobile phone, that is, easy to use, easy to use are the biggest features of Mini Program.

3. Difficulty of development

APP has higher technical requirements for development, more development costs and a long development cycle, so it is necessary to maintain periodic system updates and upgrades. For different systems of mobile phones to adapt to a variety of models, and launch in different application stores need to be audited by different platforms. Mini Program development threshold and cost are lower, especially for the self-employed or small and medium-sized merchants, if the merchants do not have enough technical capacity to develop alone, you can also look for a third-party new retail Mini Program developer to produce. Mini Program can be applied to all models in one development, as long as it is submitted to Wechat platform for review.

4. Operation and promotion

APP needs an excellent professional team to be responsible for operation, and the promotion cost is high, so it is difficult to obtain certain results. On the one hand, Mini Program Mall simultaneously has more than 1.2 billion Wechat users, on the other hand, user activity and drainage effect are better, Mini Program has more entries, and it is more convenient for users to share, such as Mini Program sharing moments, official account can jump Mini Program and other functions, merchants can also use WeChat Mini Programs for live broadcast to sell goods to improve performance. And Mini Program configurable marketing features are rich and powerful, combined with Wechat community attributes, more easy to fission drainage.

Thank you for reading this article carefully. I hope the article "what are the advantages of Mini Program over app" shared by the editor will be helpful to you. At the same time, I also hope you will support us and pay attention to the industry information channel. More related knowledge is waiting for you to learn!

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