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This article mainly introduces the relevant knowledge of "what is WeChat Mini Programs's drainage strategy". The editor shows you the operation process through an actual case, and the operation method is simple, fast and practical. I hope this article "what is WeChat Mini Programs's drainage strategy" can help you solve the problem.

First: Wechat search the entrance, using the Mini Program name to grab ranking. Mini Program's ranking is related to its name, description, launch time, user visits and the overall quality of Mini Program, and the name of Mini Program is unique. Registering Mini Program names according to users' search habits and product features can make Mini Program rank higher and are more likely to be searched by users. Similar to the ranking of websites, it is important to optimize Mini Program description keywords. Wechat search supports fuzzy matching of keywords, so custom keywords will also affect Mini Program rankings. In the Mini Program background "tui wide" module, you can configure up to 10 keywords. When setting keywords, you can learn from Baidu's delivery skills, while combining with the specific use of Wechat.

Second: the nearby Mini Program function helps the online physical industry to achieve more drainage. The slave function enables Mini Program to be automatically displayed to Wechat users in the surrounding 5km. All Mini Program online can be exposed free of charge, and 10 geographic locations can be added to one Mini Program. In other words, making a Mini Program is equivalent to increasing the chance of exposure to the store 10 times. I believe that the emergence of this function, so that many offline physical industries have seen the huge prospect of drainage and profitability.

Third, the use of social functions to achieve more drainage, through group chat group sharing, to achieve fan fission merchants in the original fan group synchronous notification, so that fans spread independently. You can guide fans to share, then get small gifts with screenshots, and gradually direct traffic to Mini Program to promote sales.

Fourth: group purchase payment mode, with the help of social welfare reduction to achieve more drainage, using Mini Program to carry group purchase, second kill, bargaining and other preferential activities to stimulate consumers' enthusiasm for low-price consumption and achieve rapid fission. This kind of play can accumulate a large number of accurate users in a relatively short period of time, and businesses can use it to carry out accurate marketing in the later period. This is a common routine in e-commerce Mini Program, but then the commonly used routine, as long as it is effective, is a good one.

Fifth: official account advertising, advertisers can create a new "article advertisement" in the background to connect the official account article with Mini Program. "advertisement in the article" appears in the middle of the article, and the advertising content is related to the article, easy to interact with fans, belongs to the form of advertising to serve users, and users are easier to accept.

Sixth: chat Mini Program. Chat Mini Program, a shortcut to view historical Mini Program in friends / group chats, is a great way for Mini Program to reach out to the Wechat community.

Seventh: third-party Mini Program store platform. By paying or other means to put Mini Program into the Mini Program store, play a certain publicity effect.

Eighth: ground push, for some Mini Program, ground push may be the closest marketing method to the user scene. Offline in the way of small program code, through promotional materials and other marketing Mini Program. In fact, another advantage of the ground push is that it can effectively attract the surrounding traffic by being close to the people around the store.

Ninth: the official account binds the relevant Mini Program. Moreover, Mini Program can now associate with 500 official accounts, giving Mini Program more opportunities for diversion and transformation. When users follow your official account, they will see the "related Mini Program" in a prominent position. Click to jump directly to Mini Program. If both official account and Mini Program are for the same store or offline service, then users will be more willing to follow the official account and enter Mini Program at the same time.

This is the end of the introduction of "what is WeChat Mini Programs's drainage strategy". Thank you for your reading. If you want to know more about the industry, you can follow the industry information channel. The editor will update different knowledge points for you every day.

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