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This article mainly shows you "what types of enterprise website construction", the content is easy to understand, clear, hope to help you solve your doubts, the following let the editor lead you to study and learn "what are the types of enterprise website construction" this article.

At present, the common website construction is divided into five types: propaganda website, display website, comprehensive information website, business website and mall website.

1. Promotional websites

Enterprise publicity website refers to the type of website production for the purpose of corporate brand image and product introduction. The difference between this kind of website and marketing website is that the website is mainly based on the layout design of atmospheric beauty, conveying the cultural ideas of the enterprise, shaping the corporate image and brand construction, and promoting offline cooperation and transaction through brand rendering. Corporate image publicity is the focus of corporate propaganda website planning, which needs to be combined with the planning and thinking framework of image design and brand building. Therefore, enterprise publicity websites pay more attention to the establishment of visual effects, different enterprises have different industries, and the design style of the website needs to match with the industry. The development stages of different enterprises are different, and website design needs to be combined with the current situation of the enterprise.

II. Display website

Mainly refers to the product (service) query display website construction, the core purpose of the website is to promote enterprise products (services), is the enterprise product "display box".

Display corporate image, promote products and services, and get user feedback through the website. The general needs of exhibition enterprise website construction: meet the basic functions of the enterprise, while laying the groundwork for the future network marketing; reflect the strength of the enterprise, integrate resources; cooperate with offline activities, let more customers participate.

III. Business websites

It mainly refers to the construction of foreign-related business service websites of enterprises. the core purpose of this kind of websites is foreign-related business services of enterprises, which can help enterprises to carry out all kinds of foreign-related work through the Internet and provide remote, accurate and timely services. This kind of website can realize online procurement, real-time online service, terminal customer sales, channel distribution management, partner management, logistics management, after-sales service management and so on. It will further optimize the existing business system of the enterprise, realize the effective management of branches, dealers, after-sales service providers and consumers, and accelerate the information feedback, capital turnover and logistics operation efficiency of the enterprise. Reduce the production and operation cost of the enterprise and create the maximum profit for the enterprise.

IV. Mall website

With the rapid development of the Internet, people's clothing, food, housing, transportation and living habits have been gradually transferred from offline to online. Traditional marketing channels have been far from meeting the development needs of enterprises, so it is necessary to find more online marketing channels. Network marketing has become the object sought after by various enterprises. Common is the goods sales-based online shopping sites, this kind of website is to achieve online buying and selling goods, the purchase object can be enterprises (B2B), can also be consumers (B2C). The mall website can open up new marketing channels and expand the market. at the same time, website construction can also directly contact consumers and get the most direct product market feedback, which is conducive to market direction and decision-making. This kind of website needs to have basic system functions such as product management, order management, order management, product recommendation, payment management, charge management, delivery management, member management and so on. Complex goods sales, online shopping websites also need to establish points management system, VIP management system, customer service communication management system, commodity sales analysis system and data import and export system dealing with internal purchase, sale and storage (MIS,ERP).

V. Portal comprehensive information website

The construction of enterprise portal comprehensive information website is the synthesis of all types of enterprise websites, and it is a window for enterprises to face new and old customers, people in the industry and the whole society, and is one of the most common forms at present. The industry portal has developed rapidly recently, and the website aims to provide industry-related information services for people in the industry, strengthen the classification of industry information, and fully reflect the characteristics of the industry. The website is located at the dynamic information, product information, market information and technology development information of the industry, establishes the authoritative image of information in the industry, and provides customers with the information they need and the space for online communication. Scope of application: enterprises in various industries.

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