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This article mainly shows you "how to design the content of the page introduction in the website". The content is simple and clear. I hope it can help you solve your doubts. Let the editor lead you to study and learn the article "how to design the content of the page introduction in the website".

First, why should there be a "about" page

Don't let users think!

1. Convey the value of this site to visitors and retain users

2. Always remind yourself of the gist of the site and don't stray from the subject

What's the name?

The purpose of the "about" page is to allow visitors to find the direction of the site as soon as possible, or as a further supplement, such as displaying their own advantages and features over their competitors. So the simpler and simpler the name, the better.

Different types of sites give different titles.

The names of typical portals are more traditional because everyone knows them. For example, NetEase's "Company profile" and Google's "Google Collection".

Popular and approachable websites are often called "about us". For example, there are many types of phpChina; "about + website names", such as Douban and Alipay.

The personal site is relatively simple, with two words: "about". The same is true of many social networking sites, such as Renren.

Most foreign sites are the same as above, such as "about Flickr", "about us" and "about".

Where to put it 1. Put it in the most inconspicuous place

Titles, logos, content or very well-known sites are placed in the footer.

Either you are familiar with these types of websites, or you can see what they are talking about at a glance. Such as Sina Weibo and Taobao.

Put it in the most conspicuous place

Small sites, such as personal sites, blogs, or brand new sites, need to explicitly "inform" visitors of the orientation and intentions of this site (in order to maximize curiosity to retain visitors) and put them at the top of the page.

Soon after the establishment of PMCaff, the navigation is clean and clear. As shown in figure 01

01 PMCaff website navigation

There is a "help" on the right side of Gmail that tells users how to use it. The "about" function itself is a reminder; Google has a large product line, which is brought up separately to maximize the "prompt" function. See figure 02.

02 Gmail navigation

Geek Park is a new site. However, geek is a foreign word, which is not easily "literal"; it is generally defined as "a person with an eccentric personality". Then look at the navigation of the site, even more confused (so "eccentric"? ). What's even weirder is that it even puts the "about" link in the footer. This is a typical standard wrong answer, which directly leads to the lack of user's sense of direction. No idle users, from entering the site to leaving the site, only flick the finger for a moment. As shown in figure 03.

03 geek park navigation

3. The simplest domain name

What could be simpler than xxx.com/about?

4. What to write 1. The gist, features and advantages of the website (must)

The composition pays attention to "to the point", and it is the same here. Don't talk about it!

Douban's copy is simple, exquisite and clear in structure. About the origin of Douban → → participates in Douban. Take the first paragraph as an example, as shown in figure 04.

04 about Douban

Renren everyone knows that its own "about" is also a "human" page. The above profile reads: "renren.com is the largest and most influential SNS website in China. Based on the real-name system, Renren provides users with rich and powerful Internet functional experiences such as logs, groups, instant messaging, photo albums and bazaars to meet users' social, information, entertainment and trading needs." Clear and clear.

Geek Park's "about" is clearly marked with four tags, disturbing audio and video, these four pages are still separate html files, and the speed of the site is crashing. And what's even more uncomfortable: it doesn't make it clear what makes geek park different at all. This is in stark contrast to the clear description on the blog of one of the founders of the site, the author of the bar (he wrote: geek Park, our team's positioning is: IT, business information intensive reading community). As shown in figure 05. (the "contact us" in the last line is repeated with the second label.)

05 about the geek park

2. Organizer (optional) 1. The website is not famous, but the host is famous.

If you don't know Flickr, you must know Yahoo. (well, this is not a good example.) if you don't know Qiyi, you must know Baidu. Rely on the organizers to set off their momentum.

2. The website is interesting. I want to see what the author looks like.

If you like Harry Potter, you are probably interested in Rowling (how she created it, her life, etc.). Similarly, such as personal websites. The content on the site is good, and visitors want to find out about the blogger-grant this little wish, and they will certainly come back to see you.

5. How to write

The purpose is clear.

1. Be kind. Use "you" instead of "you"

2. Direct and effective. Don't beat around the bush, don't talk big.

3. Special. Show one's own characteristics

4. Brevity. If you can delete it, there's no need to write it down.

5. Lead to the help page. There is no need to show all the features to the point of immersion; this is not a troubleshooting place. And confusion? Go to the help page (instead of being confused and shutting down the site).

The above is all the content of the article "how to design the content of the page introduction in the website". Thank you for reading! I believe we all have a certain understanding, hope to share the content to help you, if you want to learn more knowledge, welcome to follow the industry information channel!

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