Shulou(Shulou.com)06/01 Report--

Guide: with the rapid development of the Internet, more and more people prefer to build websites and make money through websites; it is precisely because there are more and more websites, the good and the bad are intermingled, resulting in no good ranking and exposure of the websites. the direct consequence is that the website cannot operate. This experience is mainly based on the actual case to share how to start from the site optimization, so that the website has a good ranking inside Baidu.

First of all, a stable website server is certain. When preparing to do a website, the webmaster must consider the characteristics of his station, what he will do in the future, and how much traffic he may need to carry. Then choose a suitable website server. At the same time to choose a good website domain name and space, a good domain name is easy for users to remember, the capacity of the space is weighed by the webmaster himself.

Secondly, and most importantly, the content of the website. for the content of the website, many predecessors have also said that in order for the website to have a long-term and healthy development in the future, the content of the website must have two major characteristics, that is, relevance and originality, that is to say, before the website is launched, the webmaster had better have prepared sufficient content, and there is no need to update a lot of content every day. An average of three original articles per day, in pseudo-original several articles can be.

The next thing to talk about is the theme. In the process of building the site, it is very important to choose the domain name, the title of the website, and the keywords of the website. Let's start with the title of the website. At present, Baidu search engine attaches great importance to the title of the website. Therefore, it is best to choose the title carefully at the beginning of the construction of the site, and do not change it in the later stage. The title can contain three main keywords, and then there is the keyword layout of the home page. There should not be too many keywords on the home page, three to five. Because the weight of the first page is very high, it is best for the keywords on the home page to be indexed. After the keywords and titles of the home page are selected, the headlines and keywords of the inner pages such as sub-columns should also be carefully screened, and the layout of long-tailed keywords should not be the same as that of the home page.

After laying out the keywords of the website, what you need to do is to standardize the url of the website. Url standardization means that the format of url is unified to www.%%.com or% .com, both of which are fine, but choose only one, not both. Now there are many url on the home page of many websites, including those with www, those without www, and those with a tail after the domain name. These belong to non-standard url, which will disperse the weight of web pages, so webmasters must pay attention to this point when building a site and unify the format of url.

In addition, to do a good job of static links, or pseudo-static, which is more conducive to the collection of search engines. After doing the above steps, check to see if there are any links that do not need to be weighed, and add the rel= "nofollow" tag to this part of the link. There is also need to pay attention to, the site to publish content, to adhere to a principle, that is: four words, titles, keywords, content, etc., which should contain the keywords you want to optimize, the article had better be full of pictures and text, pictures with alt tags, easy to include. The above is what I would like to share, welcome to correct.

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