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Today, I will talk to you about the reason why seo optimizes the structure of the website in web development. Many people may not know much about it. In order to make you understand better, the editor has summarized the following content for you. I hope you can get something according to this article.

As we all know, website structure optimization is also an indispensable part in the process of doing SEO. Often in SEO push, A5 SEOWHY and other forums to see SEOer in the post or top post when seeing that the outer chain is and attract search engines. So further, if your site attracts spiders.

Whether you can keep it and whether you can make it crawl well depends on the optimization of your website structure. What should be paid attention to in optimizing the structure of the website? Why to optimize the structure of the website. As a novice to SEO, Xiao Chang would like to share with you why to optimize the structure of the website or what the purpose of optimizing the structure of the site should be achieved.

1: to facilitate the rational distribution of weights

General website home page weight, followed by classified pages, but for e-commerce sites are slightly different. Sometimes the product pages in e-commerce sites also need high weight. The optimization of website structure solves this kind of problem. The general recommendation is to increase the weight of the product page by adding a link to the product page on the home page.

2: internal anchor text construction

Internal anchor text. General websites are three to five keywords, the way and form of links between sites also guide the webmaster to which keyword anchor text. For example, in the e-commerce site to focus on the optimization of a product name, you can make an anchor text link to the product page directly in the home page.

3: establish a good user experience

Users come to your site by using search engines. If the site does not retain users, then your site structure optimization is also one of the reasons.

(1) make a good user browsing experience.

Let users know their location in the website all the time, and large and medium-sized websites can return to the home page after four or five clicks.

(2) pay attention to "impression".

The speed of opening the web page, the first page of the use of DIV+CSS should be just right, once opened a food machinery website, the wrong use of DIV+CSS, the whole website home page gives people the feeling of "chaos".

(3) pay attention to interactive experience.

It is certain to talk about us or contact us and other pages, which have links on almost every page. It is recommended to add NOFOLLOW attributes to these pages in the home page, so as to concentrate the weight on the home page.

Xiao Chang knows this about the user experience. I hope the veterans will give me more advice.

4: easy for search engines to include

The premise of ranking and effective traffic is to let the search engine include your station first.

(1) the physical structure of the website (the physical structure is the actual location of the web page file) has a flat structure and a pyramid structure (that is, a tree structure).

Different websites have different needs, and the above two physical structures should be fully and flexibly used. Then it plays a role in the ranking of the early collection of the page.

(2) website map.

Let it give the search engine a hint to include those pages. Admittedly, we should also grasp the use of site maps, and some site maps play the opposite role.

After reading the above, do you have any further understanding of the reasons why seo optimizes the structure of the website in web development? If you want to know more knowledge or related content, please follow the industry information channel, thank you for your support.

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