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This article will explain in detail how to write the title of the website as a standard. The editor thinks it is very practical, so I share it for you as a reference. I hope you can get something after reading this article.

What is the title?

The title is the large text that we display on the page in the search engine search results. This is the title of the website. The title of a website is the core of a website. from the user's point of view, when searching for something, users will click through the title to see if there is anything they want in the site. In addition, from the point of view of the search engine, the search engine will judge whether your site matches the keywords according to your title. The site not only meets the search engine rankings, we should also be able to attract your users. Here you should regard yourself as a real user and go to Baidu to find the answer! The core of this class is "seducing customers into the website".

First, write the title

A website is divided into multiple titles, such as home page title, column page title, content page title, page title, and so on. To write a good title, you must first have some understanding of your industry, because only when you reach the understanding can you know the real needs of users. More people just judge the needs of users by the surface, thus ignoring a lot of key points.

1. Number of words in the title

The length of the title is no more than 64 characters and 32 words. If the number of words exceeds, it will be displayed as an ellipsis.

The mobile phone title setting should be able to display within 18 words. Here, according to whether you are a mobile station or a PC station, or both, if you do both, the key words must be in the first 18 words, so that the important parts can be displayed on the mobile phone.

2. Why should important projects be put in front?

More so that users can see what they want at a glance, so as to attract users to click on your site.

3. Judge the importance of the project

Surpass the opponent from the details and learn from the opponent's website. Which project is most needed by your users, we should put the projects that users need most in the most prominent position.

Judgment tool

Baidu search results pull down Baidu index

II. Qualified title

1. Control within the number of words

2. Your major projects (such as your brand)

3. Items required by users (what are the main requirements of users)

4. the symbols in the title must be English characters (it is easier for search engines to recognize English symbols)

5. The title had better be a smooth sentence

There are many keywords in the title, but there must be a single item in the column. It's usually less than 15 words.

The title of an old website is not allowed to change the title casually.

To write a good title, you must first have some understanding of your industry, because only when you reach the understanding can you know the real needs of users. More people just judge the needs of users by the surface, thus ignoring a lot of key points.

1. Understand the needs of users

(user demand survey, analyze specific demand groups according to keywords)

2. Layout the title according to the needs of users.

Only when we understand the user needs of the keywords in each title can we know how to analyze them.

1) analyze the user needs of the title subject keywords (drop-down box related search Baidu Index) without drop-down box and related search, then observe the needs solved by the top 10 websites.

Baidu pictures (there is a need for Q & A)

Baidu pictures (there is a picture demand)

Baidu Video (with video demand)

Baidu map (with geographical location requirements)

Baidu Library (there is a demand for downloading materials)

Baidu Tieba (there is an interactive demand, when the ranking of the post bar is very good, you can consider using the forum to do)

Baidu experience (there is a demand for graphic tutorials)

Baidu Shopping (purchase demand)

Weibo (hot real-time stuff)

2) classify the analyzed words (for example, those who are interested in what they have already bought and what they are going to buy) to know which group has more.

3) meet the majority of users with keywords (because this is the only way to get our site ranked)

This is the end of the article on "how to write the title of the website". I hope the above content can be of some help to you, so that you can learn more knowledge. if you think the article is good, please share it for more people to see.

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