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This article is about how SEO defines high-quality and low-quality content. The editor thinks it is very practical, so share it with you as a reference and follow the editor to have a look.

1. What is high quality content

We know that the essence of search engines is to build a fast bridge between knowledge and users, so that visitors can get the best answers in the shortest time and operation, so high-quality content may be:

① focuses on users, not search engines, and focuses on the value of content rather than targeted keywords.

② is unique, professional and more comprehensive than its competitors' websites.

③ good user experience: visual content matching, citing the credibility of the classics.

2. What is low-quality content

If you use various indicators to describe low-quality content, it may be quickly created, pseudo-original, high bounce rate, do not have a deep understanding of user needs, and do not need too many resources to obtain content, it may be:

① malicious advertising, fraudulent users, hackers hacked this kind of page.

② lacks substantive content and cannot provide content for user solutions, with the exception of personal logs.

③ is automatically generated, or pseudo-original online, for the content pages of the site group.

④ mobile unfriendly pages, and forbidden search engine transcoding pages, can also be understood as low-quality content.

So what is the impact of high-quality content on SEO?

① low bounce rate, long page stay time: if the content is well written, it will attract users to stay on the site for a long time and get more retweets and followers.

② builds more trust and improves search rankings: high-quality content will increase the return rate of users and build long-term trust, thus increasing the search volume of brand words. As the click rate increases, so will the ranking of the site.

To this end, how do we create high-quality content?

① knows users: content marketing is always customer-centric, and you need to think about what they are thinking and what problems need to be solved.

② easy-to-understand language: reduce the use of too many technical terms, concise, clear point of view, avoid lengthy.

③ customization industry cutting-edge information: understand the latest weather vane in the industry, constantly provide new knowledge, maintain update frequency, and accumulate the trust of search engines.

④ establishes thematic content: use thematic content to enhance authority and improve the overall content quality.

Thank you for reading! This is the end of this article on "how SEO defines high-quality and low-quality content". I hope the above content can be of some help to you, so that you can learn more knowledge. if you think the article is good, you can share it for more people to see!

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