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Editor to share with you from the perspective of SEO analysis of e-commerce sites how to deal with expired pages and internal chain structure, I hope you will gain something after reading this article, let's discuss it together!

It is impossible for all e-commerce websites to sell a product forever. With the change of seasons and the change of popular elements and the progress of science and technology, many e-commerce websites update their products regularly. For example, in the current domestic mobile phone industry, new brands will be launched in almost three to five months.

Many e-commerce sites often turn a blind eye to expired pages or even delete them directly, which is not ideal from the perspective of SEO optimization.

So, what is the most appropriate solution to this problem, and what suggestions does e-commerce SEO have for the construction of the inner chain?

1. Use 301 to permanently redirect expired URLs

For digital e-commerce sites, if your new pages come from some basic model changes, such as the improvement of mobile phone memory and the expansion of internal storage, you can redirect the old URL to the new URL through 301, which can retain the weight and improve the ranking of the new URL.

2. Redirect to superior classification

If there are no new product launches and new parameter changes on your page, you can redirect the page to the product's superior classification page, which is entirely from the point of view of user experience and is easy to convert the original traffic.

3. Permanently delete expired pages (410 status code)

When talking about deleting pages, 404 error pages are often mentioned, and few novice optimists talk about 410 status codes. to put it simply, we all know that 404 pages only mean that the link does not exist temporarily, which means that search engines may still spend resources to crawl this page in the future, but 410 status feedback is permanent deletion of the page. Clearly tell the other party that there is no need to visit this site, there is still a certain difference.

4. Reuse the web site

If your product is only part of the functional changes and improvements, or even repair some bug, such as: a children's robot system update, in fact, you do not need to change the URL, you can update the system on the basis of the original page notes, if necessary, you can also modify the title, if the site has a certain weight, there will not be too much ranking floating.

5. The page that provides the solution should exist for a long time

For example, if you are an e-commerce website selling sea cucumber products, when you sell a wild brand sea cucumber, you may have a method of how to bubble sea cucumbers on the product details page, then even if this product is offline, it is also recommended that you keep this page.

Because it provides a solution, you can't guarantee that others will not search this page.

Seo optimization: how to deal with expired pages of a website

So for this kind of e-commerce site links change frequently, how do we optimize the structure of the site?

1. Create the navigation of the aggregation tags under the classification page

Under a certain category, there are often a lot of TAG pages, and for sites with frequent changes in links, the aggregation page is also often changed. It is recommended that you give this part of the content the most navigation, reasonably displayed under the category list or related product pages.

2. Submit the dead link to the search engine

In addition to the above content, there may be some dead links on the site every day, which may be inaccessible and have never been actively created by the webmaster. Here you can use tools to test them regularly and submit them to the Baidu webmaster platform manually or automatically, so as to reduce official miscalculation.

After reading this article, I believe you have a certain understanding of "how to deal with expired pages and inner chain structure of e-commerce websites from the perspective of SEO". If you want to know more about it, welcome to follow the industry information channel, thank you for your reading!

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