Shulou(Shulou.com)06/02 Report--

Today, I will talk to you about the URL setting method of keyword search engine optimization, which may not be well understood by many people. in order to make you understand better, the editor has summarized the following content for you. I hope you can get something according to this article.

In the process of website construction and website optimization, good search awareness will get twice the result with half the effort. Keywords are not only the concentration and refinement of the theme of the website, but also the basis of website optimization, so good search cognition is indispensable.

According to the traditional view, increasing the keyword density can effectively improve the search cognition of keywords. Just like the coming summer, wearing the most floral skirts will be the mainstream throughout the summer, a website, a page, repeated keywords, is indeed easy to be perceived by search engines. However, the search cognitive style of keywords is not limited to this, but also such as anchor text links, keyword URL address bar optimization and so on.

First, reasonably increase the density of keywords

In previous years, at the beginning of search engine and website optimization, repeated keywords can effectively improve the weight of the website, so as to obtain the ideal ranking of keywords. Now, if this method is used properly, it can also effectively make search engines aware of the gist of the site. Unfortunately, due to the existence of a large number of optimization cheating, the way to obtain rankings by stacking keywords, deceiving search engines continues to occur.

Now keyword density is still an important reference for search engine empowerment, but its effect has been slowly weakened. Although some experts give advice on keyword density of 2% Murray and 8%, some websites have low keyword density and are also ranked at the top.

Second, highlight the key points through special labels

Keyword density is a way to identify the keywords in the content of the page through special tags, so that the search engine can identify them at once, which is also a good way. And this way is another effective supplement for search engines to recognize the theme of the website after the keyword density. There are many keyword identification tags, and common tags are listed as follows:

* * Yes

To

The tag www.bdmds.com requires special attention, but

Tags can only appear once on a page, and if they appear many times, they can easily be misjudged as cheating by search engines.

The second one is

And

Tags, that is, the keyword text is bold, so as to highlight the convenience of search engine recognition; the third kind of tags are more, such as changing the font color, increasing the background color of the text, increasing the keyword font size, or underlining and so on. The purpose of special tags is to make keywords different and make it easier for search engines and website visitors to identify.

Third, keywords anchor text internal and external links

Keyword anchor text this link to this article is to optimize the keywords of the target website in the page content, through

The tag links to the URL URL of the target site. Anchor text links are divided into intra-site links and off-site links. Intra-site links refer to linking keywords to the target page within the site and between different pages, adding the inner chain to facilitate users and search engines to read and retrieve the content of the site at the same time, to effectively transfer weights between different pages.

The outer chain is to link the keywords to the URL address (usually the URL) of the target website outside the optimization target website, and its function is to transfer the weight to the target website from outside the site while introducing the website to the search engine. No matter inside the chain or outside the chain, reasonable quality and quantity of anchor text links, to enhance the weight of the site is very obvious.

Title + keyword + content description

Although the search engine has repeatedly stated that the content description part of the web page is no longer used as a reference to identify keywords, but when we search through keywords, the relevant content in the page description will also float red. In other words, even if the keywords in the content description no longer play a role in search engine cognition, it is also very important to the user experience, so it can not be ignored.

In addition to the description of the page content, keywords should also appear in the site title (TITLE), keywords (KEYWORDS) and the page body. In fact, in the META tag, there are author (AUTHOR), copyright information (COPYRIGHT), some website production staff, the keyword density to almost every tag, in fact, it is not necessary, keyword repetition is too high but suspected of cheating.

Fifth, the address bar is skillfully integrated with keywords

For different search engines, the way of website URL optimization is different. If the important audience of the website is Chinese, the website code can be GB2312, and the keywords can be presented in the form of Chinese characters or Hanyu pinyin. If the website is visited by European and American countries, for example, the optimized target search engine is Google, then it is indispensable to integrate English keywords into URL. In the address bar, the frequency of keyword presentation is moderate, not the more the better.

Keywords are the core of a website. in the process of website construction and optimization, we should not only pay attention to the search engine cognition of core keywords, but also can not ignore the search cognition of extended words and long-tail words. Because the core keywords are more popular, the intensity of competition and optimization are much more difficult.

After reading the above content, do you have any further understanding of the URL setting method of keyword search engine optimization? If you want to know more knowledge or related content, please follow the industry information channel, thank you for your support.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.