Shulou(Shulou.com)06/01 Report--

This article introduces the relevant knowledge of "how to operate Mini Program to get traffic and profit". In the operation of actual cases, many people will encounter such a dilemma. Next, let the editor lead you to learn how to deal with these situations! I hope you can read it carefully and be able to achieve something!

1. WeChat Mini Programs has a large number of users, reaching 700 million by June 2019.

2. Wechat officials strongly support Mini Program and continue to develop new functions.

3. Leave after the use of Mini Program. There is no need to download and install the features, which is very suitable for low-frequency consumption scenarios such as residential accommodation.

Therefore, WeChat Mini Programs, of all Mini Program types, is the most suitable carrier for establishing a direct selling platform. Many residential enterprises have set up their own residential WeChat Mini Programs.

So how to run residential Mini Program well to get traffic and profits? There are several ways to do this:

1. Make good use of marketing tools. A variety of tool combinations to facilitate the transaction.

Wechat comes with huge traffic and can be obtained using fission distribution tools. For example, forwarding and sharing can be a discount, with a specified number of people to check in, you can enjoy a rebate, etc., coupled with coupons can greatly promote the transaction.

In addition, the LBS function should be used to provide location and navigation services to facilitate residents to accurately find accommodation addresses.

2. Check in in advance. Save guest front desk processing time and improve satisfaction.

In the residential Mini Program, you can activate the function of handling in advance, allowing residents to submit materials to complete registration and verification in Mini Program. In this way, residents with large and small bags can check in immediately, do not have to wait, eliminate fatigue in time, and improve occupancy satisfaction.

3. The soft text module creates an emotional scene.

The so-called soft text module is photo albums, articles, videos and so on. With the popularity of variety shows such as "yearning Life" and "Dear Inn", young consumers are more willing to spend on residential accommodation, but they are more willing to pay for scenes and emotions, and spiritual needs and experiences are more important.

Decorated residential rooms, but also need to use pictures and images, intuitive and dynamic way to reflect in Mini Program, to create a comfortable living experience, atmosphere, arouse consumer interest, it is possible to buy. This is the place where the operators of residential accommodation enterprises need to operate attentively.

4. the specialty module increases the income. Stimulate tourists to spend many times.

Many residential accommodation are held in cities or places with distinctive characteristics. Opening up a specialty module in Mini Program will not only increase income, but also make residents more impressed with the place and promote multiple consumption.

5. Live broadcast function.

At present, the live broadcast selling mode is very popular, and residential accommodation is naturally suitable for live broadcast. Show the beautiful house you decorated in real time, decoration, room layout, courtyard garden, kitchen, beautiful scenery around the hostel, etc., to give the audience the first perspective experience, the so-called seeing is believing, is of great help to the transaction. Conditional recommendation for live broadcast.

6. make full use of the integral function.

For urban residential accommodation, residents can spend more than once. At this time, the integral function is very important, old customers have more discounts, points exchange coupons, points receive gifts, and so on, can stabilize customers, long-term consumption.

This is the end of the content of "how to operate Mini Program to get traffic and profit". Thank you for your reading. If you want to know more about the industry, you can follow the website, the editor will output more high-quality practical articles for you!

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