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Today, the editor will share with you the relevant knowledge about how the catering industry makes use of WeChat Mini Programs's dividend. The content is detailed and the logic is clear. I believe most people still know too much about this knowledge, so share this article for your reference. I hope you can get something after reading this article. Let's take a look at it.

1. Attract passenger flow and guide you to the restaurant

In the catering industry, the focus of service thinking of merchants should be before customers eat. Therefore, to make full use of Wechat's "nearby Mini Program" function, users can search for merchants' catering Mini Program within 5 kilometers.

Businesses can use WeChat ads to cover customers around the restaurant and direct traffic and users to the store. "nearby Mini Program" enables consumers to find satisfactory service in time. Therefore, businesses do their own Mini Program as soon as possible. Reasonable arrangement to set a number of project keywords to optimize Mini Program ranking, so as to increase the exposure of stores.

Customers can use Mini Program to achieve more "social shopping" means, such as social discount, group shopping and bargaining before entering the store. , help red packet deduction, share prize collection, distribute discount coupons and so on. This can not only improve the user experience, but also bring more traffic and marketing opportunities to businesses.

Merchants can put a Mini Program QR code directly at the door, and users can know the current number of diners by scanning the code and so on. You can even pay by ordering directly.

2. Improve customers' dining experience and get it from old customers.

After customers arrive at the store, the order payment is made directly by scanning the Mini Program QR code, which not only saves users' time, but also reduces the transmission of dining error messages. Through Mini Program self-service order, the kitchen accurately receives information, which greatly improves the service efficiency and user dining experience.

A relatively perfect membership system can also be established through Mini Program. First, it can automatically identify membership when customers pay the bill and trigger consumption deduction. Consumption sharing courtesy and so on, member points exchange, stimulate secondary consumption. Second, it can attract non-members to become members, for example, spending more than 100 yuan can become members and enjoy the rights and interests of members.

3. Consume follow-up service and establish industry word-of-mouth

Merchants can use Mini Program related official accounts and official accounts to popularize food and beverage knowledge, implant them indirectly into their products, and plan regular marketing activities to stabilize their customers. in this way, we can grasp the consumption data of users under consumption upgrading in the process of operation, understand users' consumption habits, and increase users' stickiness.

By leading fans of the official account to Mini Program, users can complete the entire consumer transaction in the merchant Mini Program, reducing the construction cost of a third-party platform. Mini Program's huge scene service capacity can maximize the consumption potential of official account fans. At the same time, the catering industry establishes an after-sales service system to support users to evaluate goods online and businesses to make timely feedback. In this process, catering merchants continue to accumulate industry reputation and attract more customers.

For businesses, the cost of developing catering Mini Program is low, and general catering businesses can bear it, and Mini Program can achieve effects and functions that can only be achieved in the original ecological APP. Moreover, the catering WeChat Mini Programs data in the cloud and with big data analysis ability, which enables businesses to better understand users' usage habits through the data, thus bringing more drainage and profit opportunities for businesses.

Why is this the tuyere of a physical store?

1. Mini Program appears when you need it most, and then it will disappear by itself, which is quite convenient for customers. The shallower the user's access and the better the experience, the more likely you are to be recognized.

2. The cost of developing Mini Program may be lower than the cost you put into the platform. Of course, the former is based on self-promotion, while the latter is based on traffic entry, depending on your needs.

3. The job of catering is to be social. Mini Program will make restaurants that do not attach importance to social will lose customers, and restaurants that attach importance to social will get huge dividends.

4. Relying on the fixed life scope of consumers, local life Mini Program will be able to provide a better user experience and gain greater competitiveness at the same time.

These are all the contents of the article "how to make use of WeChat Mini Programs's bonus in the Catering Industry". Thank you for your reading! I believe you will gain a lot after reading this article. The editor will update different knowledge for you every day. If you want to learn more knowledge, please pay attention to the industry information channel.

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