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This article mainly introduces the advantages of Mini Program, has a certain reference value, interested friends can refer to, I hope you can learn a lot after reading this article, the following let the editor take you to understand it.

First, backed by a huge traffic pool, strong social attributes, easy to spread

Mini Program itself is attached to Wechat, a traffic platform with a large number of users, and Wechat itself is a strong social platform, which gives Mini Program a natural advantage in social sharing. From last year to this year, a large proportion of users of all kinds of Mini Program were obtained through group sharing, private chat and fission. We can see that Mini Program such as pinduoduo, jump and litchi micro-classes are some of the microblogs that users often share in WeChat groups.

The strong social nature of Mini Program enables many companies to achieve low-cost user growth through Mini Program. From some Mini Program cases, it is not difficult to see that Mini Program users grow at an amazing rate as long as the right communication model is designed.

Second, do not need to install, open and use, that is, use and go

Mini Program is a new application form which is different from the official account of Wechat. It is essentially a tool. The emergence of Mini Program has replaced many lightweight APP, greatly saving users' mobile phone memory and running space, and Mini Program's lightweight design and fast principles also save users time in all kinds of app switching and complex operations, and improve efficiency.

For small and medium-sized enterprises, the emergence of Mini Program gives them the opportunity to operate a small "APP". After reducing development costs and difficulties, Mini Program has become a priority for many small and medium-sized enterprises that do not have the ability to develop APP.

III. Connection, expansion and reconstruction of the scene

Mini Program relies on the huge traffic of Wechat, which makes many entrepreneurs have the opportunity to build scenes that suit themselves in the ecology of Wechat. Of course, the emergence of Mini Program has also had an impact on the business models of many industries.

Online and offline connection: the emergence of Mini Program is good news for many offline stores. When offline, customers can scan Mini Program code in the offline store to have a clear view of the goods and services of the offline store. Then place an order to buy; online, customers can also buy goods or services through Mini Program, and then receive goods through express delivery.

The expansion of the scene: operating Mini Program also makes merchants have to face the entire Wechat ecology, social groups, moments, official accounts, etc., in these scenes, merchants must also continue to exert influence on their customers. In addition, for offline stores, the launch of Mini Program also makes their stores operate for a longer time.

Scene reconstruction: Mini Program uses the mini program code as the entrance, and reconstructs the consumption scene through six access channels, including offline code scan, Wechat search, official account association, friend recommendation, history and nearby stores. Greatly unleashed the potential of consumers.

Fourth, more effective marketing

Wechat is very clear about its social attributes, and Mini Program's social-based marketing campaign is also very effective.

1. Social and social fission: the advantage of Wechat lies in its large user base and strong social attributes. Users can use community and social networking in Wechat to complete activities such as sharing and receiving, sharing free orders, and so on. Mini Program operators, on the other hand, can get a lot of social and social traffic.

2. Customer acquisition and promotion: some Mini Program methods such as group buying, prize collection, bargaining, and free play can not only activate a large number of old users, but also bring in new users, if operators plan properly, a large number of new users can be brought in through this kind of play.

3, transaction transformation is faster: Wechat does not have an official e-commerce platform, while the launch of Mini Program has given birth to a lot of e-commerce Mini Program, releasing the purchasing power of Wechat users, users do not need to go to other APP to complete purchases on Wechat.

Thank you for reading this article carefully. I hope the article "what are the advantages of Mini Program" shared by the editor will be helpful to everyone. At the same time, I also hope that you will support and pay attention to the industry information channel. More related knowledge is waiting for you to learn!

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