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Editor to share with you how to collect and filter keywords in SEO, I believe most people do not know much about it, so share this article for your reference, I hope you can learn a lot after reading this article, let's go to know it!

Collection of keywords:

1. Carry on the association expansion according to the core words. The method is to add modifiers such as brand, region, industry and characteristics before and after the core words according to the intuitive impression or personal experience. If the core product is a mobile phone case, then the modifiers that can be added are: ① according to brand: Apple phone case, Iphone phone case, Samsung phone case. ② according to the region: Shenzhen mobile phone sets, Guangdong mobile phone sets manufacturers, Dongguan mobile phone sets manufacturers. ③ according to material or style: rubber mobile phone cover, frosted mobile phone cover, cowhide mobile phone cover, women's mobile phone cover. ④ according to the product characteristics: wear-resistant mobile phone cover, cheap mobile phone cover, high-grade mobile phone cover and so on. The words thought of according to the intuitive impression are often in line with the search habits of ordinary people, so there is a large amount of search. But it's also easy to miss some important words-don't worry, other methods will make up for those missing words.

2. Refer to competitors' websites to choose words-especially those with top keywords, we must focus on analysis and research. After opening the competitor's website, right-click the blank section and click "View Page Source Code". More research on the keyword layout of each page of competitors' websites has a good reference value for us.

3. Use the collection tool. Commonly used keyword collection tools are: Baidu index, Baidu promotion account keyword planner, webmaster tools in the keyword mining and so on. You can search for their usage on the Internet. In addition, the recommendation function of the search engine can also be regarded as an important reference for collecting keywords. Such as Baidu's automatic drop-down box and the "related search" at the bottom of the web page.

Keyword screening:

To decide whether a keyword is selected or not is mainly considered in three aspects: relevance, search volume and competition.

1, relevance: how relevant is this word to our website and our business?

The higher the relevance of keywords, the greater the value. For example, a website that makes women's clothing, women's wear, blouses, dresses, short skirts and so on are all related keywords, but men's wear is not the right word. I usually divide the correlation into five grades (1-5) from low to high.

2, search volume: how many users have searched for this word, and how many visitors will it bring us?

The more searchers there are for a word, the more potential visitors it can bring to our site. Search volume query, Baidu can be through the Baidu index or Baidu bidding background "keyword planner" tool, Google can be obtained through the bidding background AdWords tool. It is recommended that you use the bidding background of various search engines, and many tools, including keyword query tools, are free to use.

3. Degree of competition: how competitive is the word, and how much effort do we need to make a good ranking of it?

Baidu can only display 10 natural search results per page. The competition of many popular words is very fierce, so when choosing words, we should not only look at the number of searches, but also take into account the degree of competition and act according to our ability in order to achieve the ideal goal. I usually estimate the degree of competition of a word in two ways: 1 is to search for the word and get the number of related pages; 2 is the weight of the top pages.

The following is combined with specific cases to illustrate the screening method:

Suppose we make a new station with the theme of selling imported red wine. How to choose keywords? Let's first take the selection of three keywords on the home page as an example:

First of all, determine the core key words: imported red wine. We have collected a large number of keywords through Lenovo expansion, studying competitors' websites, and with the help of topography tools. Finally, it is concluded that the keywords with optimization value are as follows:

Keyword selection

You can see from the table:

Words such as "wine" and "red wine", although the average daily search volume is very large, but the meaning is too general, the relevance is general. And more importantly, in terms of the number of relevant pages, there is a great competition between the two words. The weight of the website ranked on the first page of "Red Wine" search is generally above 5. It is obviously unrealistic for a new station to compete for ranking with these high-weight websites. So we should give up such words.

Then look at the words "imported red wine", "original imported red wine", "imported red wine agent" and "imported wine", which are highly related to our business, and the average daily search volume is also considerable. Among them, the word "imported wine agent" has less than 3 million related pages, but the average daily search volume is 180 (PC side), which is even higher than the word "original imported wine" with 4.8 million related pages.

We can also use the formula:

Total score = relevance * average daily searches * 1000000 / (number of related pages * average weight of home page)

To roughly estimate the score of each word. When comparing a large number of objects, using the formula calculation function of the EXCEL table can help us quickly filter. Usually we only compare a certain category of words with similar weights on the home page. It is obvious that "imported wine agent" has the highest score and average degree of competition, so it should be a candidate for keywords on the home page.

We went a step further and looked at the less competitive long-tail words such as "wholesale of imported wine from the original bottle" and "wholesale of imported red wine from Shenzhen". Based on the analysis of the strength of competitors of such words, it is found that although highly weighted websites still account for the majority, websites with weights of 1 and 0 have begun to occupy a place on the home page. Therefore, if you put these two long-tail words on the home page of the new station, you can improve the ranking in the short term and bring traffic.

Considering the above situation, we finally made such a choice: in the early stage, the three keywords on the home page of the website were set as "Wholesale of imported Wine in original bottle", "Wholesale of imported Red Wine in Shenzhen" and "original imported Red Wine". With the stability of the ranking and the gradual increase in the flow and weight of the website, it is gradually replaced by words such as "imported wine" and "imported red wine agent", but the competition is also more motivated. at the same time, put the previous front page long tail words on the column page and content page. In the later stage, if the website traffic and weight are further increased, it can even be replaced with more competitive words such as "red wine" and "wine".

The above is all the content of the article "how to collect and filter keywords in SEO". Thank you for reading! I believe we all have a certain understanding, hope to share the content to help you, if you want to learn more knowledge, welcome to follow the industry information channel!

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