Shulou(Shulou.com)06/02 Report--

First, Friendship + U-App

Youmeng + is made up of Youmeng, CNZZ and Yuanyuan in early 2016. Network data is formed by the merger of three big data companies under Alibaba. The platform has a large and comprehensive product line and is a comprehensive platform focusing on user behavior statistics, mainly covering mobile applications, games, advertising, websites and other fields.

In terms of App statistics, YouMeng provides three product segments: mobile statistics, game statistics and mobile advertising monitoring. You can choose the corresponding product types according to demand. The game statistics dimension is complete. In addition to regular channel indicators, it also has its own level, grade, payment and other characteristic scenario analysis. Advertising monitoring mainly provides data analysis of short-chain and information flow advertising, and can also independently formulate promotion plans. Next, it mainly introduces its advantages in mobile application statistics.

YouMeng's App Mobile Statistics (U-App) is a more mature application statistical tool in China. From the statistical point of view of application data, the functional integrity of the product is high, and its background module planning is mainly along the clue of application basic situation-user basic situation-event trigger monitoring-terminal device attribute-life cycle transformation. can provide user statistics, channel statistics, retention statistics and other dimensions of data query. Among them, channel statistics mainly provide the time period details of each channel and the detailed list of multiple channels. These two functions can facilitate developers to understand the specific differences of each channel.

The details of the period can be called special functions, which can be divided into trends and detailed data, which can reflect the data performance of each channel in each hour dimension in real time. Under the channel details, TOP10 channels and channel comparison functions are also provided. Custom comparative analysis can be carried out among the 10 channels based on the fluctuations of new users, active users, startup times, duration of use, next-day retention rate and other indicators. Individual channels also support viewing these trend indicators, and there are even detailed indicators such as retention rate, activity, user sources, equipment details, and so on.

User insight and lifecycle are the selling points of the AI version of mobile statistics recently launched by Youmeng, symbolizing the further development of Youmian from data statistics services to the field of data analysis, and how much value it can achieve needs to be further observed. It is worth mentioning that YouMeng service chain is very complete, but also provides a series of value-added services, such as application alliance, community platform, message push, automatic update, App query and so on.

Generally speaking, Youmeng, as the earliest statistical platform in China, has strong resources and alliances, services are basically free, comprehensive data dimensions, rich product features, and is a rare mobile application statistical platform. If you are just getting started and want to get more comprehensive statistical feedback, you can choose a friendly alliance.

II. Statistical Analysis of Talking Data Mobile

In the early days, Talking Data mainly worked in vertical fields such as games and Internet finance, and had relatively complete indicators and dimensions in these areas. It also divided game operation analysis, application statistical analysis, mobile advertising monitoring and other application statistical services. Mobile Statistical Analysis (App Analytics) is a product launched by Talking Data in February 2012. at present, the product provides related data statistics services, including App and Mini Program.

Talking Data's mobile statistical analysis function divides application analysis, push marketing, development assistant, and application management into navigation portals, and designs an invite collaboration function that favors data sharing and brings leaders, developers and operators into one desk.

In the application analysis, the basic plate idea is designed according to the clue of statistics-analysis-transformation. The first-level panel is relatively less complex than the friendly alliance, but the friendly alliance is more comprehensive and subdivided. Talking Data pays more attention to data analysis, in which new users, device activity and opening time are all included in the user trend section. When viewing, the system will automatically give the relevant trend budget, and funnel model and custom events are relatively more flexible. Obviously, the analysis dimension given by Talking Data is very comprehensive, which is generally suitable to be used as a reference for fine operation.

In terms of channel statistics, Talking Data only provides TOP5 in terms of channel trends, which can be divided into three categories: new equipment, active equipment and start-up times. Contrary to Friends, more detailed dimensions of Talking Data are reflected in the data indicators and quality indicators below, expressed in the way of horizontal data list. In terms of single-channel detailed data, Talking Data only provides the trends and details of new devices, active devices, startup times, per capita startup times and the duration of a single use, which is relatively less and easier to understand, and can meet the basic needs of channel statistics.

In addition, Talking Data also provides user quality assessment, e-commerce business analysis, unload analysis, smart analysis, early warning notification, push marketing and other innovative function plates, showing its unique views on product function design.

Generally speaking, Talking Data has high convenience and comprehensive data analysis dimension, so it is worth using in the deep operation stage of the product. After all, the more dimensions of analysis, the more comprehensive the reference point of view, and the service is basically free, in which mobile advertising monitoring needs to be charged on demand. If you want to find more data value and experience the features of multiple dimensions, you can use Talking Data.

III. Openinstall App Channel Statistics

Openinstall is a channel statistics tool that can identify the source of App installation channels without making channel packages or filling in channel identification codes. Therefore, openinstall can realize the function of counting channel effect only by installing channel links in App, getting rid of manual channel packages and filling in channel identification codes, and using channel links automatically generated by openinstall programming. it can realize the award-winning customer acquisition activities carried out by hundreds of millions of users without filling in the invitation code (essentially regarding each user as a channel. And automatically generate a channel link for each user for channel effect statistics).

The statistics background of openinstall is divided into three modules: application information, application integration and channel statistics. Compared with other comprehensive application statistics tools, openinstall mainly refines and digs the requirements in the field of channel statistics, and the integration is very simple, basically along the developer's order of operation: integrated development-channel statistics-channel management-viewing reports, which can be understood at a glance. In addition, user customization is also convenient and flexible, channel parameters can be obtained through api, users can customize their own promotion pages according to promotion needs, and data statistics can also be docked to their own background.

In terms of application statistics, we can expand the categories of application statistics, growth trend, active trend, effect point trend, IP distribution, system version and so on. The overall situation of multiple channels of application can get real-time feedback here.

In terms of channel statistics, openinstall supports both Android and iOS channel statistics. You can view the corresponding channel promotion links and QR codes generated by a single channel in the channel report. Single channel also comes with a detailed channel list. In the actual promotion, the use of channel links or QR codes is more flexible and convenient for channels such as ground push and advertising, and the error of statistical data is relatively low, which greatly improves the efficiency of multi-channel promotion.

Generally speaking, openinstall basically abandoned the data analysis performance of the statistical platform, but focused on the soil of channel data statistics. Because of its statistical nature of installation with parameters, openinstall can achieve scenario requirements such as installation of free invitation codes, and support social platform features such as one-click jump to App, automatic friend addition after installation, etc., which is a basic tool for App operation and promotion. If App needs channel promotion and pays more attention to data accuracy, openinstall is a good choice.

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