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A "station" becomes famous | take stock of classic cases of global domain name acquisition

2025-01-21 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > Servers >

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Shulou(Shulou.com)06/02 Report--

With the development of the Internet industry, when it comes to brand value evaluation, we not only mention the trademark royalty fee that owns the brand trademark, but also the domain name has become an important part of the brand value. A good domain name may contain great commercial value.

Domain name acquisition inventory

Although few people know about domain name transactions, the monthly transaction volume is as high as tens of millions of dollars. In the past few years, China has become the largest buyer of domain names in the world:

In early 2015, the company bought the international top-level domain name 360.com from US operator VodaFone, setting a new global transaction record for the domain name; Xiaomi bought its domain name mi.com for more than 20 million yuan in April 2014; and Wechat's domain name weixin.com also went through several twists and turns and even filed for arbitration before it was finally owned by Wechat.

Although domestic domain names seem to be overpriced, but after looking at the global domain name purchase prices. I guess I just know what "crazy" is.

Classic case sharing

The price of domain name trading is not only "crazy" around the world, but you will also find a trace of capriciousness that is not easy to find in several strange acquisitions.

1VacationRentals.com

The most valuable domain name is neither a technology website nor a media website. The most expensive domain name in history is a holiday home rental website. In 2007, Brian Shapley, founder of HomeAway, an American holiday home rental website, bought the domain name VacationRentals.com for $35 million. At first, I bought this domain name because I wanted to prevent my company's competitors from getting the domain name.

2Sex.com

This is one of the most famous domain names of all time, and it has a complicated history. This domain name has experienced a series of lawsuits, and there is a book about the story of the domain name Sex.com. It was sold by Escom in 2010 for $13 million, also known as "the most expensive domain name in history". One of them.

3bbbb.com

Wang Sicong bought the tear-resistant (4b) domain name bbbb.com at a high price in June 2015. typing bbbb.com will take you directly to Wang Sicong's personal Weibo. ?

It is said that the domain name bbbb.com is a very rare 4-letter 4A domain name, and there are only 26 such .com domain names in the world. This very NICE (tear-resistant) domain name was bought at a high price because the meaning of 4b (Si B) was picked up by the Disciplinary Inspection Commission of the Entertainment Industry. ?

In fact, bbbb.com is not the first time Wang Sicong has bought a domain name at a high price. In September 2014, the prince won the wanda.com domain name at a cost of 60 million yuan. The former owner was also decisive enough to buy the domain name for Prince Wang for 8 million in 2013.

You read it right!

In a year, 8 million becomes 60 million!

After seeing the above case of domain name as an investment, are you moved?

So here's the problem:

How did they get rich?

A: good luck; B: hard work

C: dad's thighs are thick; D: invest in a good domain name

Skills of domain name selection

In order to make it easier for you to choose a good domain name, I will give you some small Tips about domain name selection:

Memorization:

High recognition, easy to remember, this must have an advantage.

Enter cost:

It was mentioned above. For example, asdfg.com, you must think that this domain name is meaningless, but the price will not be low, because the input cost of this domain name is low.

History and search friendliness:

These two points complement each other, if the domain name has a certain history of registration, and is more included by search engines, as well as certain external links, are considered to be the value of the domain name. Some very meaningless domain names are also valuable because there are more searches and external links. In China, there is also a reverse indicator, if this domain name has been punished by Baidu, its transfer value will be greatly reduced.

Miscibility:

This is also one of the values of the domain name. If this domain name is very close to the domain name of a famous website, there will be some mistyped users coming in every day. If you do the right drainage, we should not touch the fraud type. If you do the right drainage, you may get a lot of commission, such as a domain name like baido.com. So in fact, many famous companies come up to register all the easy-to-mix domain names, so as to avoid being taken to shanzhai or diversion later.

If you are expected to think of a name first, and then to see if there is a domain name. Or see that someone else's domain name is about to expire, feel that the other party has not made a station, and so on when it expires, just go to register yourself. (it's not a high-five, it's goodbye.)

What a nice thought. Do you think the domain name will really wait for you there?

It is better to choose the domain name well than to pick it early. As a diligent and sincere cloud, it can only help you to get here.

Jingdong Yun time-limited domain name discount activity

?

Finally, I wish you all a "name" amazing, a "night" to get rich.

Welcome to click "Jingdong Yun" to learn more wonderful content.

Floating away to buy a domain name.

X.O.X.O.

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