Shulou(Shulou.com)06/03 Report--

I'm afraid the idea of "living is fresh" will be broken by deep-sea seafood products. Recently, a Weibo post entitled "Why doesn't Sam sell live seafood" released by Sam's Club has sparked a "debate over frozen seafood" among netizens. As the box horse responded to this question, the "debate over frozen seafood" reached the peak of public opinion, netizens stood in line one after another, some supported the idea that the box horse was "fresh", while others agreed with Sam's scientific theory of "frozen fresh".

The "debate over frozen seafood" caused by deep-sea seafood is not over, but this public opinion incident has given netizens a new understanding and understanding of the "freshness" of seafood-"different from other fresh products." living seafood from the deep sea is not equal to fresh. On the other hand, Sam and Box Horse, who stand on the opposite side of public opinion, are also supporting their theories with practical actions, providing consumers with high-quality fresh products in order to be recognized by consumers.

Break the misunderstanding of "living is fresh"

The intuitive manifestation of the progress of the times is that, in addition to economic progress, consumers can enjoy delicious food from all over the world with one click, and foodies pay attention to the "authentic" cooking and eating of seafood. because fresh seafood has a good taste, high edible value and rich nutrition. In the process of long-term market investigation, the scientific theory of "frozen fresh is more fresh than long-distance transportation or chemically added farming" has been constantly verified.

On the one hand, the transportation of live fresh at home and abroad has a long journey span and a long time, which will damage the freshness of seafood and cause serious waste.

The improvement of people's living standards has led to the development of fresh markets at home and abroad, especially seafood is deeply loved by consumers. However, the current domestic live fresh logistics system is not perfect, the transportation efficiency from the source of supply to the store is low and the fresh storage technology is not yet mature. Seafood will inevitably weaken or die in the process of transportation for a long time, and fresh seafood will lose its original vitality after a long journey, and seafood without vitality will lose the "fatness" desired by consumers.

On the other hand, the problems of drug residues and heavy metals exceeding the standard are common in the process of seafood culture or transportation. The reason is that in order to ensure the survival rate of seafood or river food, some unscrupulous merchants choose to add antibiotics in the water in order to ensure the survival rate of seafood or river food in the process of breeding or transportation. the seafood that ate antibiotics has vitality but also hides the danger of consumption, and those who rely on artificial seawater to maintain "alive" seafood can be imagined after eating.

The release of "rest assured consumption 3.15" in 2018 exposed the problem of drug residues and excessive heavy metals in live seafood, but so far the problem of live seafood has not been cured. " The press conference of "rest assured consumption 3.15" revealed that after combing through the data of 186 batches of unqualified aquatic products, it was found that 117 unqualified seafood were detected in wholesale markets and bazaars, accounting for 62.9%; department stores and supermarkets accounted for 46 times, accounting for 24.7%; hotel and catering industry 23 times, accounting for 12.4%. Fresh is surrounded by doubts, consumers and non-aquatic professionals how to decipher them one by one.

From the culture process to the transportation conditions, we can see that the living conditions of live seafood are demanding. In every link of obtaining, packing, loading and unloading, a small mistake will cause fresh damage or death. Therefore, when the living conditions of seafood cannot be fully restored, all live seafood transported over long distances will lose a certain degree of "freshness". From this one by one deep study, live seafood is not equal to fresh, "live is fresh" theory there is a misunderstanding.

Selection and threshold of "Frozen Seafood"

Both fresh and frozen are closely related to the choice of supply chain capacity and cost control, while the supply chain of "frozen seafood" is more difficult and needs to be more stable.

From the point of view of service users, Sam is a membership store with a threshold, so it filters out the target group from the very beginning-- the middle and high-end income groups. Middle and high-end income groups like to pursue the quality of life from beginning to end, and they are naturally very picky about the freshness of seafood. Therefore, Sam's choice of seafood must be rigorous or even demanding, only through layers of rigorous selection of products in order to meet the requirements of Sam's target audience.

From the perspective of supply chain capacity, Sam, as one of the largest membership stores in the world, has more than 800 stores around the world since he entered the international market in the early 1990s. it has provided high-quality shopping experience for more than 50 million consumers and business members. It has the advantages of a global supply chain, can open the origin to store one-stop procurement model, provide a wealth of fresh products, its strong supply chain capacity is no doubt.

In addition, Sam always adheres to the principle of high-quality selection, which is one of the important reasons for him to choose frozen seafood.

Thus it can be seen that Sam is not unable to sell live seafood, but after comparison, he chooses better quality "frozen fresh" from the point of view of safety and nutrition.

The risk of damage in the process of transportation of live seafood is high, but the quality and safety of frozen products can be guaranteed in the process of transportation. In addition, the nutrition of "frozen fresh" is also guaranteed, and the nutrition of seafood can be retained by freezing technology to ensure the "freshness" of seafood.

Sam's common preservation methods of frozen seafood are chilled and frozen. Chilled food is cooled to 0 degrees Celsius in a short time after slaughter, and the same temperature is maintained in the transportation and storage process, which can effectively prevent breeding and ensure the "original ecology" of seafood. Frozen fresh is frozen after fishing, and the storage temperature is kept at-18 degrees Celsius, which ensures the freshness of seafood to the maximum extent and is conducive to long-distance transportation.

Sam controls food safety from the most preferred producing areas around the world, freezes at-18 degrees after fishing, quickly locks in fresh, full meat, safe and nutritious. Such a thankless choice is not only a test of their own supply chain ability, but also responsible for the "freshness" of the entire seafood product. To this end, Sam spent a lot of money to improve the global seafood supply chain, while upgrading "frozen fresh, chilled" and other different technical means to ensure that users can eat the safest and most nutritious seafood.

For fresh merchants, the "dispute over frozen seafood" is not only the competition of supply chain capacity, but also the competition of technical strength, but also reflects the responsible attitude of merchants to products and standards. Therefore, in the process of the development of the fresh industry, there are two types of merchants, one kind of "stable" step-by-step sales of live seafood, and the other kind of "change" after proving that the transportation process will affect product quality, turn to explore more quality-preserving methods, and this process may face the test that users do not understand and the market does not accept.

Out of adherence to seafood procurement standards, coupled with the support of his own strong supply chain, Sam abandoned live seafood to choose frozen seafood, which is entirely a portrayal of his consistent attitude in selecting seafood, starting from consumers and really standing from the point of view of members. Careful selection and strict control, to achieve their own service to the extreme.

The "dispute over Frozen fresh" promotes the upgrading of fresh Industry

Fresh consumer market is a "gold mine" to be excavated, how to obtain, how to transport, how to ensure quality, all need the major brands to make choices. According to the China Industrial Information Survey, China's fresh online market penetration is 7.9% in 2017, with a continuous upward trend, and is expected to reach 21.7% in 2020. Coincidentally, the China Agricultural Outlook report predicts that China's per capita consumption of aquatic products will reach 23 kg by 2026, accounting for about 36% of the total consumption.

In the past few years and even in the coming years, consumers' demand for fresh food will be higher and higher. With the development trend of increasing market demand, expanding market scale and high profitability, the fresh market has attracted capital, entrepreneurs and traditional businessmen. In the new retail era, fresh e-commerce platform, integrated e-commerce platform, new retail platform, Shang Chao chain, fresh chain, food chain and other brands all choose to set foot in the field of fresh food, and the "fresh war" begins.

In order to obtain more income, the major brands start from the supply chain in order to ensure the safety of fresh source, fresh distribution and fresh stores. At the same time, because the shelf life of fresh goods is short and difficult to store, and consumers attach most importance to the "freshness" of fresh goods, major brands have to specialize in fresh storage technology. some people increase warehousing, some people purchase nearby, some people change from live fresh to frozen fresh, in order to reduce transportation time and ensure fresh quality.

Under the praise of many brands, the fresh supply chain has been gradually improved, the efficiency of the supply chain has been improved, and the fresh storage technology has been continuously improved to ensure the quality of fresh products. From the perspective of the development of fresh industry, brand competition helps to improve the ability of fresh brands to control fresh quality, so as to attract more consumers with word-of-mouth, so as to form a virtuous circle.

To sum up, the huge market scale and growing user demand prompt Sam and other businesses to constantly upgrade their services, optimize the supply chain, and maximize brand value by using existing resources, funds and technology. Just like "frozen seafood is of better quality", there will be all kinds of disputes in the fresh food industry in the future, and no matter what the debate is, it is the result of fresh food merchants breaking the rules and making progress.

(official account of Liu Kuang / tr. by Phil Newell) ID:liukuang110

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