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This article mainly introduces the common problems in the SEO optimization of e-commerce websites, which have certain reference value. Interested friends can refer to it. I hope that after reading this article, you will gain a lot. Let Xiaobian take you to understand it together.

E-commerce website SEO optimization will encounter problems and solutions

I. Description label of product page

The description tag on the product page is a key factor in the ranking of e-commerce websites. Adding unique descriptors to each product can be time-consuming, but it's not easy to move up the rankings.

Descriptors also have a great impact on customer purchasing decisions. Because search engines sometimes fail to display product images when ranking search results, customers can only judge whether to click into a website by description and title.

Product page description label question:

① Use the manufacturer's product description.

② Same product but different version, page description label repeated.

Solution: The simplest and crudest is that SEOer writes unique descriptive labels for each product page.

Second, the product page is not optimized

SEO is a low-cost, high-yield online marketing approach. By laying out the keywords of the product page, it can cover all stages of the user purchase cycle and all types of user groups.

① Keywords meet user search habits. For example, more and more users are using English words when searching for TV, such as "TV" or even "LED TVs." This means that when optimizing search engines, pages under each category need to take into account user search habits.

2. Take into account common words and core words. When we mine keywords, we need to lay out not only common words but also core words, because the former can bring more traffic, while the latter can bring more conversions.

Long tail words cannot be ignored. Not doing long-tailed words will lose some traffic, and at the same time, if the long-tailed words have a particularly strong desire to buy, they will lose customer conversion rates.

SEO issues for product pages:

There is no product evaluation.

2. Keyword positioning errors.

③ Lack of ALT attribute tags for pictures.

Lack of quality content.

Solution: Product evaluation is crucial, not only to enrich the content of the product page to add keywords, but also to help customers make purchasing decisions. Make sure your product reviews are search engine friendly and indexable. If content is scarce, add product reviews, product descriptions, and product parameters. Keyword targeting ensures that the frame of the web page is centered around specific keywords that users are likely to search for. This means that your product name should include brand name, product model, color and size.

Also, put important keywords in front to drive more traffic and conversions. For example,"Samsung 55-inch LCD TV" and "55-inch Samsung LCD TV" are two similar keywords, but the search volume is very different.

Keyword search volume comparison

Internal URL is unreasonable

The internal links of large e-commerce websites are often inconsistent. Editors, designers, product managers, project managers, and business partners will grab links to websites for their own work, but the links they grab may be different or even inaccurate. This raises three questions:

1. URLs obtained through internal searches cannot be indexed by search engines.

2. Different URLs on the same page can cause the site to send confusing signals to search engines, and spiders can't tell which is the real link.

3. A large number of worthless links will consume spider crawling resources, resulting in those important pages can not be indexed properly.

Workaround: Train teams to link to URLs we want to show in search engine rankings.

IV. Failure to effectively manage URL parameters

URL simplicity is a prominent problem faced by e-commerce websites. The URLs of most e-commerce websites are dynamic rather than static or pseudo-static. Problem: Despite SEO efforts to limit URL parameters, URL parameters are still not negligible for large e-commerce sites. We need to manage these parameters correctly.

Solution: Put URLs with parameters that do not need to be crawled by search engines into robots files and add nofollow tags. Tells spiders which urls to crawl and which urls to ignore to ensure proper parameter configuration.

SEO Department and SEM Department do not cooperate

This is not just a problem facing e-commerce, but a problem facing everyone in general. However, if these two marketing channels are not coordinated and cannot share data, the enterprise will suffer a lot.

Problem: SEO and PPC don't work together and there are two major problems:

You will lose a huge marketing opportunity.

You may lose money because of keyword errors.

Solution: Simple, try to integrate SEO and SEM teams. The SEO team relies on SEM's powerful database for keyword mining. SEM teams can reduce PPC costs and improve conversion rates if they understand what keyword ranking optimization SEO is doing and make adjustments to bidding keywords. If a keyword has no conversion or conversion is very low, then we should give up the word and focus on SEO optimized keywords.

Fix the above and you'll still have duplicate content, low crawl rates, and local list management issues to deal with. But the above can help you get off to a good start on the road to website optimization. seore you so you can slowly and the boss said clearly, to do optimization must be invested, but also to ask senior SEO optimizers to give you SEO diagnosis.

Thank you for reading this article carefully. I hope that Xiaobian will share the "What are the common problems in SEO optimization of e-commerce websites". This article is helpful to everyone. At the same time, I hope that everyone will support you a lot. Pay attention to the industry information channel. More relevant knowledge is waiting for you to learn!

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