Shulou(Shulou.com)06/02 Report--

Tencent Technology News, Google and Apple are the world's two major smartphone operating system operators, the two companies have occupied the industry monopoly position of Google software store and Apple software store. According to the latest news from foreign media, the business model of mobile software stores is undergoing some changes. On September 23, Google announced that it will launch a software membership service "Google Play Pass." Through this service, Android device users can use more than 350 apps and games without ads and in-app purchases.

According to foreign media reports, Google's software membership service costs $4.99 a month, similar to Apple's game software membership "Apple Arcade." The latter is the iPhone maker's gaming membership service for mobile devices and desktop computers. Google software membership is not limited to games, however.

Google said in a blog post that Google's software membership service will launch on Android devices in the United States this week and will soon be available in other countries and regions.

Plus, the software that members pay for each month isn't fixed, and the service adds new apps and games each month. For new users, the membership service offers a 10-day free trial period.

Google is also offering a promotion that costs $1.99 a month for a limited period of time for a year.

Of course, consumers can opt out of Google Apps membership and continue downloading content from Google Apps stores using traditional models. In addition to free software, users can freely choose a large number of paid game software, and some single software has launched a membership mode, which only needs to renew its membership to continue to use.

But when it comes to gaming software, Google Software membership is relatively affordable for consumers. For example, users who buy the game Old Man's Journey alone will have to pay $5.

In addition, Google and Apple's software membership model has something in common, and the selected software and game products are strictly selected and reviewed. It is reported that only invited software developers can participate in Google's software membership service.

Member mode popular

It is well known that in the field of application software, monthly membership is gradually replacing the one-time purchase model of the past. Typically, Microsoft, the software giant, used to sell Office software as a one-time sale, with businesses or consumers having to pay for a major upgrade every few years. Today, users use Office membership services, which give them access to free upgrades and additional peripheral services.

In terms of game software membership, in addition to Apple's new service, Microsoft Xbox game console users used to be able to use the membership service "Xbox Game Pass."

According to foreign media reports, the global gaming industry has shifted to a monthly membership model, whether it's your quarterly membership in single-player games such as PUBG, Xbox Games Pass Ultimate and other "all-you-can-eat" tariffs, and of course Apple Arcade, which was released last week.

Apple's game membership service currently has more than 100 games, but only 14 at launch.

Such monthly subscription services are an important change in the mobile games market, which technology market research firm Newzoo estimates will reach $68.5 billion by the end of 2019. Free games with in-app deals dominate mobile games, while paid games-especially those from independent developers and studios-struggle to find a sustainable niche.

Apple's game membership and google's software membership services help these games stand out in this cutthroat market and allow developers to reap the benefits. (Tencent Technology Reviewer/Chengxi)

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