Shulou(Shulou.com)05/31 Report--

What is the application of big data in the field of O2O? For this problem, this article introduces the corresponding analysis and solution in detail, hoping to help more small partners who want to solve this problem find a simpler and easier way.

For the concept of big data, the past two years have been quite hot. But in my opinion, the only ones that can really be applied to big data are BAT, and the reason is naturally because they all have terrible traffic as support. Usually, the larger the sample size, the smaller the error. However, this basic common sense is obviously not popular enough, so there are countless companies that can still fool people with the concept of big data, so I won't say too much here.

What is the meaning of Big Data Engine?

It is mainly reflected in three aspects:

Better public infrastructure optimization

The argument that the Internet has transformed the traditional industry has always been said, but it is only in the era of mobile Internet that it can really be said to have certain significance. The reason is that the original network is fixed. At most, it can predict what happened in a region by whether the search volume for a keyword increases rapidly. And then make some corresponding measures, but such dimensions are very single.

But now it is possible to obtain a person's geographical location through positioning technology, which greatly expands the dimension of information. On the one hand, it can expand the accuracy of prediction. On the other hand, it can also expand some other services. For example, during the Spring Festival, Baidu launched the migration map. It can be used to optimize the allocation of vehicles for the coming year. For example, the Chinese Center for Disease Control and Prevention can also predict the occurrence of epidemic diseases through multi-dimensional data analysis.

This obviously promotes the construction of public infrastructure. At the same time, for city managers and residents of the whole city, they also have more data to support their decisions and support them to improve the surrounding environment of the city in a more scientific way.

Second, reduce developers 'use of big data

As mentioned earlier, individuals have always believed that only BAT three have the strength to make big data. So for ordinary enterprises or entrepreneurs, they can only obtain corresponding data support by paying or relying on these three companies. But there's almost no way for individuals to participate. However, Baidu's development of data analysis methods and data models (although through invitation) enables individuals to participate.

This allows more people to enjoy the benefits of big data for free, reducing the development costs of entrepreneurs or individuals to a certain extent. This will greatly promote the future individual-centered product manufacturing industry. However, based on history, the duration of free may not be particularly long.

Third, the technological innovation potential of the machine brain

The idea of a machine brain is still a long way off. At present, Baidu's brain project can only simulate children aged two or three. But as technology continues to accumulate. There will be quantitative to qualitative effects. For a simple example, at present, the overall voice search recognition rate at home and abroad is about 70%. Although it looks very high in numbers, it will make users feel deeply frustrated in actual use, so the current voice search utilization rate is still relatively low (except when checking names, because the recognition rate of phrases and names has reached about 98%). But when voice search is 99 percent or even 100 percent accurate, it will be revolutionary for the search industry.

Therefore, Baidu's opening up of big data engines has special significance for the construction of public infrastructure (transformation of traditional industries), for reducing the development costs of individual developers, and for technological innovation in the future.

The answer to the question about the application of big data in the field of O2O is shared here. I hope the above content can help you to some extent. If you still have a lot of doubts, you can pay attention to the industry information channel to learn more about it.

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