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2025-02-23 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > Internet Technology >
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This article mainly shows you "what is the most efficient means of SEO", the content is easy to understand, clear, hope to help you solve your doubts, the following let the editor lead you to study and learn "what is the most efficient means of SEO" this article.
There is nothing most efficient, only starting with the optimization of the foundation of the site.
First, to combine the positioning and objectives of their own website, the industry in which they are located, the issues that consumers are concerned about and the way in which the network obtains information, to find keywords and query through some webmaster tools, such as Baidu webmaster tools.
Second, through the keyword search, find out the competitors' websites, copy their websites, de ion, keywords and so on, and arrange them, combined with the characteristics of their own websites, so as to make the keyword layout of the web pages more excellent and reasonable. At the same time, we should also pay attention to the website page design, code optimization, server and so on, so as to increase the opening speed of the website and enhance the user experience.
Third, do a good job in the relevance of the content of the site, that is, links within the site to increase the tightness between the pages of the site. When planning a website, it will certainly be classified, but no matter how it is classified, there will be overlap in the content. Therefore, the pages with strong relevance can be linked by keyword search, manual addition and so on. Avoid dead links.
Fourth, pay attention to the originality of the website content. The purpose of search engine is to provide users with high-quality content. Therefore, for the website, it is necessary to update the content of the website frequently, and it is original in order to be favored by search engines. When writing content, you can expand around long-tail keywords according to the industry in which the site is located and the issues users are concerned about.
Fifth, take the initiative to submit the website to the major mainstream search engines and exchange links with some relevant websites.
Sixth, carry on the website promotion, do the high-quality outside the chain. (don't ask what is the quality outside the chain, SEO official website: www.tianying888.com)
Seventh, persevere! Website optimization ranking is not a matter of one or two days, but a matter of going up in one or two months! SO, if you fish for three days and dry the net for two days, don't waste your money.
SEO includes on-site optimization and off-site optimization:
I. intra-station optimization
1. Website structure: tree structure, clear structure, more convenient for crawlers to crawl
2. Optimization of tags:
The content of the tag, the official website is particularly important in the display of search results:
(1) attribute: the title should be clear, and the user can see what the site is for.
(2) keywords attribute: although there is almost no impact on the ranking of search results in mainstream search engines, the crawler will be included and is worth setting.
(3) di ion attribute: in order for the official website to display more information in the search results, it needs to be set and controlled within 70 words (more than being folded).
3. H2, h3, h4 in html tags. H7 label
H2 puts the most important content, followed by h3, and general small and medium-sized websites are controlled within h4.
4. Static page links
5. Word frequency and density of keywords on the page (generally 1%, 2% are fine)
Word frequency and density are not directly related to SEO, and can be optimized but not optimized. However, if you improve it a little bit, you may improve the ranking of web search.
6. Update the content of the website regularly, and the crawler will visit the website more frequently.
Second, off-site optimization
1. External link construction
Other websites have links to sites that are helpful to SEO, passing weights, improving image, or bringing traffic.
(1) Friendship links (links to websites that do not spam)
(2) submit the website directory in the navigation website
(3) Vertical media or portals publish articles about products or websites with links (media editors publish better)
(4) answer relevant questions and bring links in the forum (if the forum, such as Zhihu, add a "nofollow" attribute to our links in the website, it has no effect on the weight, but if our answer is helpful to others, it can enhance the image and bring traffic)
Third, how to increase the results related to websites and products in Baidu search?
1. Baidu encyclopedia, library, experience, knowledge, map address, related popular posts.
2. Questions and answers on popular forums (such as Douban, Zhihu) and websites and products.
If my answer is helpful to you, please like it.
Recently found a way to help increase the search results of Baidu or other search engines: use B2B websites to promote the company's products and information.
How?
Find a few more B2B websites, and then register an account to publish the introduction, advantages, contact information and other information of the company or the website. After passing the examination, it can be displayed in the search results. This is very helpful for attracting investment.
Another way is to send multiple PR messages, which is different from the above method, which requires a little money.
1. Keyword strategy. Mining, analysis, screening keywords, organize keyword list.
2. Architecture strategy. Website structures designed for keywords, such as Baidu Encyclopedia, Douban, JD.com Mall. This stage is very important, because the website architecture, URL architecture, and content architecture of the design determine whether the later SEO work is easier.
3. Content strategy. Need to think about what kind of content users need and like most? At this point, you can forget about SEO and consider the content purely from the user's point of view.
4. Internal chain strategy. If you do step 2, the inner chain will be easy to solve. The focus at this time is to consider how much inner chain support is needed for each keyword, which can be provided mainly through bread crumb navigation, automatic inner chain, site-wide links and so on.
5. External chain strategy. The rest is to consider the outside chain, because in principle, if the outside chain is strong enough, each keyword can rank first. The outer chain is mainly through friendly links (including the home page and the inner page, for example, 58.com), business cooperation (for example, advertising on a portal can add links to its partners), soft text (various soft text links), and natural outer links (naturally forwarded by users. At this time, you need to do a good link bait). As for the once very popular hair chain can not be considered, because the effect is poor and the risk is high.
The above is all the content of this article entitled "what is the most efficient means in SEO?" Thank you for reading! I believe we all have a certain understanding, hope to share the content to help you, if you want to learn more knowledge, welcome to follow the industry information channel!
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