Shulou(Shulou.com)06/01 Report--

This article mainly explains "what should be paid attention to before the establishment of the website". Interested friends might as well take a look. The method introduced in this paper is simple, fast and practical. Let's let the editor take you to learn "what are the problems you need to pay attention to before the establishment of the website?"

When it comes to setting up a website, most enterprises actually have no awareness of building a website and have no idea why there is a website. Because the construction company informed, guided and set up their own website. After the establishment of the website, there is no good ranking, so we use the way of bidding, but the cost of bidding is getting higher and higher, and it is more and more ineffective, so we find other reasons, which finally leads to lower and lower expectations of the website.

The website needs to be operated, and an important point in the process of operation is marketing, and most friends use bidding or optimization in the marketing of the website. In the course of 8 years of enterprise service, it is found that there are great problems in the websites of most enterprises, not to mention bidding or optimization will have a good effect. So what are the problems of the corporate website itself that have been ignored?

The three elements of the website.

The three elements of the website are the infrastructure of the website. The selection of domain names and domain name registrars are relatively basic problems. In this regard, it is recommended to register with large domain name vendors, such as Wanwang. The stability of the space is very important for the operation of the website, it is recommended to choose a well-known space business. Because most enterprises do not understand, so all handed over to the construction company to do. I would like to remind business owners that many website construction companies only give the right to use the website (domain name and space) but not ownership, which is a very big pit.

Four preparations for the website.

The four preparations for the website are very important, and the lack of preparation is very disadvantageous to the operation of the website. Which four preparations are specific? Guardian Yuan Kun believes that the four preparatory work is divided into: first, the theme of the website, users, competitiveness positioning; second, the content source of the website; third, how to promote the website; fourth, how to make a profit.

Many enterprises do not have the consciousness to establish a website, do not know why they set up a website, and do not know what the website wants to express. Naturally, we do not know what user group our website is facing, let alone our own website is competitive. Without these as support, what is the significance of website establishment?

Content has always been a big problem, do we want to be original or pseudo-original or even collection? This requires the theme of our website, user positioning to determine their own keywords, through professional editors to write content that can really solve the needs of users. Whether it is original or pseudo-original, whether the content can solve the user's problem is the key.

The promotion of the website is the most direct problem after the establishment of the website, many enterprises think that they need to have a good ranking on the search engine, so they mostly choose bidding or SEO. It is true that there are certain results in the early stage, but in order to develop for a long time, it is necessary to promote it through multiple channels after all. So what is the better way to choose our website?

As for the profitability of the website, it is still the original purpose and why we set up the website. Is it for brand promotion or do you want to form a deal directly? The content of the website is not the same for different purposes, because the purpose of building the site is different, and I will not elaborate any more here.

Recently, many business owners have mentioned the problem of building stations, and some enterprises have built stations before. The unified answer to this is: in the early stage of the construction of the station, we must determine the theme of our website, the users we face, and the content we want to express; determine the source of the content of the website; think of the way of promotion and the development of the website. When building the station, we must choose well-known domain names and space businessmen, choose mature website programs, do a good job in the design of the home page, column page and content page frame of the website, determine the keywords of the website, and determine the keyword layout after the establishment of the website.

At this point, I believe you have a deeper understanding of "what are the problems you need to pay attention to before the establishment of the website?" you might as well do it in practice. Here is the website, more related content can enter the relevant channels to inquire, follow us, continue to learn!

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