Shulou(Shulou.com)06/01 Report--

This article is about which Mini Program or app is more suitable for the development of the mall platform. The editor thinks it is very practical, so share it with you as a reference and follow the editor to have a look.

1. From the perspective of development cycle

APP Mall has a relatively long development cycle and has a complete dual platform, with an average app development cycle of about 3 months. Mini Program's development cycle is relatively short, and after a clear requirement, the pure development cycle of Mini Program is about one week. MiniProgramMall built using templates can be completed in the fastest day.

2. From the perspective of development cost

Longer app development cycles mean higher costs. In general, APP Mall needs more customization, so it needs more functionality. Spending more time and money, the development of Mini Program is relatively simple, and the development cost is lower. If you choose to join Tmall, JD.com, Taobao and other platforms directly, you also need to pay fees for the use of the platform, deposits, transaction fees and other fees, and the admission conditions of some platforms are more stringent. APP Mall also needs to adapt to some mainstream phones on the market, and development costs will increase, while Mini Program can automatically adapt to all mobile phones developed at once, thereby saving costs.

3. From the point of view of development effect

The promotion function of app is relatively weak. Users must download the app installation package and register to use the APP Store. Mini Program is a huge ecosystem, which can be promoted through Mini Program code, Mini Program search, etc., and has multiple channel entries, which is very convenient for marketing and promotion.

4. From the point of view of user retention

In terms of user retention, APP stores can use permanent memory, other wake-up methods, full-screen notifications with pictures, and pop-up windows to retain users, making it easier to increase user retention and wake users up. Mini Program can also wake up users through message templates, but it has many restrictions. Once the user leaves, the push cannot be sent, so the user retention rate is very low.

After comparison in many aspects, we find that the advantage of Mini Program Mall is still great, but because Mini Program must be run under the supervision of Wechat platform, APP Mall also has product experience and fluency advantages can not be eliminated, so we need to choose the development of online mall according to the specific circumstances.

Thank you for reading! This is the end of the article on "which one is more suitable for developing the mall platform, Mini Program or app?". I hope the above content can be of some help to you, so that you can learn more knowledge. if you think the article is good, you can share it for more people to see!

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