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This article mainly explains "what is the importance of website optimization". Interested friends may wish to take a look. The method introduced in this paper is simple, fast and practical. Let the editor take you to learn "what is the importance of website optimization"?

Improve user stickiness

User stickiness contains many aspects of content, but also can use a lot of data to respond directly or indirectly. Such as the second visit rate, the number of PV, page stay time, bounce rate and so on, now these factors have been used as search engines to calculate the weight of web pages, which will certainly have an impact on the keyword ranking of the site.

Then it is more important, when the optimization in the station is more reasonable, it is equivalent to giving users a very excellent environment and atmosphere, so that users can easily find the information they need. For example, if the management of a shopping mall is very chaotic after we arrive, it will certainly affect the number of times we go shopping in the future and have a negative impact on word-of-mouth. Sometimes a website is a cumulative process, one user is lost today, another user is lost tomorrow, and over the years, there will not be a high user base.

Let the spider get to the point.

Reasonable optimization in the station also has a great advantage to spiders. Different websites, search engine spiders crawl breadth and depth are limited, if you do not put the most important content in the front position, then spiders may not be able to crawl. Even if you grab it, you can't get the key content. Whether the website sections are related to each other, what is the link relationship between the home page and the forum, what is the link relationship between the article and the article page, and whether the text is always placed in the lower right position, all these need to be paid attention to.

Generally speaking, while ensuring that users are comfortable to browse, try their best to use CSS to put the text content (especially the content containing keywords) on the top of the code. In this way, spiders crawl along the code from top to bottom, so it is very helpful to include keywords. As for what users see, it's still in the right place, because browsers interpret CSS styles, and search engines don't parse them. My Taobao brush drilling platform has been paying attention to this point, and strive to make the website better and more crawling.

Increase long tail flow

Why do you say that reasonable intra-station optimization can improve long-tail traffic? The answer is very simple, because reasonable on-site optimization can not only improve the overall speed and depth of spider crawling, but also allow search engines to grab the most important and appropriate content, so on the whole, the weight will be increased, and the weight of the website will be increased, then the weight of the article page will also increase, so the ranking of the article page will be improved, and we all know that the title of the article contains a lot of keywords. Especially long-tailed keywords, in this way, the number of searches will be significantly increased.

As a result, the traffic to the site will increase. Many internal optimizations of the site affect each other, such as familiar intra-site links, the proper use of internal links can improve the ranking of long-tailed keywords, and even difficult long-tailed keywords will be improved. keyword promotion is bound to increase site traffic, so McWen believes that reasonable internal optimization will eventually help improve site traffic.

The optimization of the website depends on many aspects, not only the strong external resources, but also the internal reasonable stability. As the saying goes, "the outside must be settled inside first". Even if we have good keyword ranking and traffic, if the internal is unreasonable, it is also a kind of loss. The cost of developing a customer is huge. Why not set up the interior of the website well? give users a comfortable network environment.

At this point, I believe you have a deeper understanding of "what is the importance of website optimization?" you might as well do it in practice. Here is the website, more related content can enter the relevant channels to inquire, follow us, continue to learn!

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