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This article mainly introduces what is keyword density in seo, has a certain reference value, interested friends can refer to, I hope you can learn a lot after reading this article, the following let the editor take you to understand it.

What is keyword density?

The concept of keyword density is very simple, as shown in the picture, the keywords on the home page of the site are "IT technology", "Internet" and so on. First look at the source code of the page, as shown in the figure, where keywords is the keyword tag.

Some people may wonder, "Internet" is the target keyword of the website in the picture, but why is there no such word in the keyword tag? This is because now for search engines such as Baidu and Google, keyword tags are not very important, and whether there are keywords you want to do is of little use. In addition, from the previous word segmentation effect, the site title contains a lot of keywords, there is no need to write all these keywords into the keyword tag. Otherwise, it may make the search engine feel that you are deliberately optimizing the ranking, which is not good for your website.

Learn to do SEO, to cater to the rules of Baidu, so as to improve user experience, do not cheat. So in the keyword tag, just write a few keywords you want to do, and most importantly, include all the keywords you want to do in the title of the site.

Keyword density refers to the proportion of the total number of times keywords appear on the web page to other words, generally expressed as a percentage. Relative to the total number of words on the page, the higher the frequency of keywords, the greater the density. For example, there are 100 Chinese characters in a paragraph, and a keyword is two characters and appears only once, then the density of the keyword is 2%.

Generally do SEO, there are not too many requirements for keyword density, as long as it is natural and reasonable. Do not deliberately accumulate keywords, otherwise it will cause the opposite effect. If search engines feel that you are deliberately doing SEO and do not think about the site from the user's point of view, then your site can easily be punished.

If the keyword density is too low, for example, the website mentioned above is about the Internet, and if the word "Internet" appears too low, or even does not appear once in a specific page, then the search engine will doubt whether the site is mainly Internet-based, so it will not give the site a good ranking. For novices to SEO, it is reasonable to know how much keyword density to keep. When SEO is done in the industry, the density of common keywords is generally maintained at 2% "8%" or 1% "10%. This is only a reference value, in this density range, there will be no accumulation of keywords or insufficient keywords on the base wood.

Query of keyword density

Query keyword density can be queried through online tools, using Baidu search "keyword density query". For example, open the web page "webmaster tool for keyword density detection", enter "Internet" in the "keyword" search box, enter the URL you want to query in the "site address" search box, and then click the "query" button. You can see the query results shown in the figure. The keyword "Internet" appears 20 times, the page has a total of 9634 characters, the number of characters that the keyword "Internet" appears is 66, accounting for 0.7% of the page, that is, the keyword density is 0.7%.

Keyword density does not refer to the density of all pages of the entire site, but to the density of a page. It is compared to one page, not to the entire site. It is worth noting that the keyword density is not constant. The keyword "Internet" shown in the picture appears at a relatively fixed frequency in some parts of the page, such as some links or headlines and columns. However, with the continuous release and update of articles on the site, the frequency of the word in other places will often change.

Thank you for reading this article carefully. I hope the article "what is keyword density in seo" shared by the editor will be helpful to everyone. At the same time, I also hope you will support us and pay attention to the industry information channel. More related knowledge is waiting for you to learn!

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