Shulou(Shulou.com)05/31 Report--

Nowadays, science and technology, digital and online news have become the focus of public attention. At present, the Internet, technology and digital are closely related to our lives. We should charge more fees for ourselves and master more knowledge in order to be knowledgeable and constantly improve our personal abilities. Today, Bian Xiao edited an article about the digital direction of Internet technology. I hope you like it.

Comments on February 28, 2013 (commentator: Wang Xiaoling) according to news in the early morning of February 28, Beijing time, Youku Tudou Group today released its unaudited fourth quarter financial report and fiscal year 2014 annual financial report. According to the financial report, Youku Tudou's fourth-quarter net income was 901.3 million yuan ($148.9 million), an increase of 42% over the projected consolidated net income for the same period in 2012, and a net loss of 24.6 million yuan ($4.1 million). A decrease of 78 per cent from the estimated consolidated net loss for the same period in 2012. In fiscal year 2013, the consolidated net income was 3 billion yuan ($500.3 million) and the net loss was 580.7 million yuan ($95.9 million).

(drawing by Expressway Research Institute)

On August 20, 2012, Youku and Tudou.com announced a 100% share swap, the name of the merged company is Youku Tudou Co., Ltd. According to the report of Speedway Research Institute, Youku Tudou entered the initial stage of integration in 2012, with little fluctuation compared with 2011 revenue. Because Youku and Tudou have overlapping advertisers and customer resources before the merger, some of the revenue will be reduced after the merger. After entering 2013, revenue has increased significantly, and Youku Tudou as a whole has entered a period of stable development.

"strong financial and operating performance in the fourth quarter enabled Youku Tudou Group to make a profit for the first time in its history. this milestone is achieved on the basis of economies of scale, healthy ecological model and excellent execution." Gu Yongqiang, chairman and CEO of Youku Tudou Group, said, "with the explosive growth of mobile traffic in 2013, the advantages of our richest content library and the two best-known video brands have been fully demonstrated, making us an absolutely leading online video company in the era of multi-screen convergence."

(drawing by Expressway Research Institute)

The dispute over the exclusive broadcasting rights of the website has become "white-hot", and it is an indisputable fact that the content is king at this stage. According to the analysis report of Suiteng Research Institute, the content cost accounts for 47% of Youku Tudou's main cost expenditure. The contents purchased in recent years include "Little Dad", "Let's get married", "country Love Variations", "country Love Waltz" and so on. In the field of overseas programs, we have cooperated with a large number of foreign high-quality resources, accounting for half of South Korean TV dramas. In 2013, hit dramas such as Sherlock, Downton Abbey, under the Dome, Blacklist and successors were released one after another, winning the favor of many fans.

In order to control the expenditure of buyout and exclusive rights, homemade dramas have also become a sharp tool for video websites to attract funds. Marketing is increasingly becoming the first choice for all manufacturers and advertisers. Mercedes-Benz is named "couple trip" and Mengniu is named "Xingyinghua". The extraordinary documentary trip "into Tibet" jointly produced by Tudou and MINI China has become an important part of Youku Tudou's revenue.

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