Shulou(Shulou.com)06/03 Report--

Big data is around us and affects your life. The information power of the world represented by Google is changing our lives everywhere, the way we get information has been changed, the way we communicate has been changed, the way we consume has been changed, and now even the way we live in our families will be changed.

From phone calls, online reading to traffic, and even shopping in the vegetable market, new data are being generated. As Jack Ma said, people have moved from the IT era to the DT era.

The arrival of the DT era, so that all great and impossible things become simple, a second of search to solve your month of hard thinking, a seemingly tested theory in front of big data began to appear immature, big data let your home understand you better, let the service more humanized.

CNNIC data show that by 15 years, the proportion of Internet users aged 10-49 has reached 88.2%. The development of the Internet has been around generation after generation of young people, and the active activity of the younger generation is in turn promoting the rapid development of the Internet market. Nowadays, the Internet industry is dominated by 70, 80 and 90, and as these users become more mature and become the mainstay of their families, their focus on life is focused on their children and parents. as a result, the Internet industry is also gradually skewed towards children and parents.

The Internet is still the carnival of one group of people and the loneliness of another group.

In fact, the Internet products around children have been fully excavated, but there is still a lot of room for technology products for post-70s, 80s and 90s parents, but the problem is not small.

The number of netizens in the parents of post-70s, 80s and 90s is relatively small, and the use of network function is relatively simple. According to CNNIC data, as of 2015, China had a total of 688 million Internet users, of which 5.3 percent were aged between 50 and 59, about 36.46 million, and only 3.9 percent, or about 26.83 million, were over 60, accounting for 12 percent of the country's population over 60. At first glance, the market base of 3,646 + 26.83 million people is considerable, but most of these users only watch news, videos, or use social tools to chat with basic Internet functions, and then complex software functions are beyond their reach. And to really use the Internet to tap this part of the market, you have to cover the other 88% of people over the age of 60.

Nowadays, there are many intelligent terminal health products for parents of post-70s, 80s and 90s on the market, but most of them are not practical enough, and they only provide some basic health, safety, tips and other functions. It belongs to a new bottle-style gimmick to sell things, and the practicability is questionable. And on the other hand, unless there are certain health problems, this group will not use all kinds of health monitoring equipment to monitor themselves every day.

At present, the Internet is still unable to connect the post-70s, 80s and 90s with their parents. When the post-70s, 80s and 90s enjoy an online carnival, their parents can only watch silently. Solving this problem is one of the important directions for the future development of the technological Internet.

Family affection big data changes the interactive experience of his family

In foreign countries, Google first began to use family big data in artificial intelligence. Previously, it acquired Nest, a smart home maker, and then acquired intelligent central control device company Revolv, also to build a family big data center, whose family big data is used in home thermostats, home network surveillance cameras and smoke alarms. Google is trying to build a smart home center that connects family members more closely through family affection big data.

In China, although there are a lot of scientific and technological Internet paying attention to the smart home market, most of them focus on televisions, set-top boxes, routers to air purifiers, water purifiers, etc., but these products have no feelings. It is just the Internet transformation of the original products, and really want to develop the smart home market need to let users feel emotion, so that they can really form the use of stickiness.

The emotional big data, Nine Love Technology makes the parents of post-70s, 80s and 90s become members of the Internet.

The difficulties for technology Internet companies to serve the parents of post-70s, 80s and 90s are obvious. Judging from the acceptance of the Internet and technology products by these people, there are basically no opportunities for pure software interconnection services. So it is only through the "combination of software and hardware" to cut in. The function of introducing the intelligent terminal with the combination of software and hardware is only to indirectly solve the problem that the parents of post-70s, 80s and 90s have poor ability to accept the Internet. its essential purpose is to obtain their usage data and demand information through intelligent terminal products that can better meet the needs of parents.

Big data has been the focus of the entire Internet industry in recent years. At present, big data is basically generated through mobile phone and software services. The matrix product layout of industry giants such as BAT can grasp multi-faceted data and information, which is enough to build a complete user profile. What is embarrassing is that among these big data, there is a lack of data and information about the parents of the post-70s, 80s and 90s. Although these users account for 9.2% of the total netizens, because the network service function they use is too single, there will be some limitations in big data's application to these users. Therefore, to solve the problem of post-70s, 80s and 90s' parents' use of the Internet is not only a simple way to tap market revenue, but also an extension direction of big data's development.

But what kind of intelligent terminal service should be adopted for this part of the users? On this issue, we can refer to the development ideas of Jiuai Science and Technology. Jiuai Technology was established soon, but the team members have a strong background. As soon as the project is established, angel funds will enter. The company is positioned to apply AI to family interaction and family care. After more than 140 days of market research, visiting more than 1200 families in 16 cities and communicating with more than 860 parents and more than 620 children, it is found that it will take time for the popularity of hot holograms and VR devices, while smartphones are still the most important emotional hub interactive carrier. In the end, they chose standardized and popular mobile phones as the information and data carrier for post-70s, 80s and 90s parents. In fact, the truth is more or less the same as the way mobile phone manufacturers such as Apple, Xiaomi and Huawei grasp users, the only difference is that the product needs of target users are different.

The kinship smartphone H1, newly created by Jiu'ai Technology, directly embeds big data's analysis of intelligent voice, emotional computing, user signs and behavior information into the mobile phone terminal to present to family-related personnel, in the way of software and hardware interworking, the post-70s, 80s and 90s are closely combined with their parents in their families, so that they can understand all their parents' needs and information at any time, even if they are far away. The product is currently in beta, and the official product is expected to debut in September. H1 will be the first family Internet intelligent terminal product to serve the parents of post-70s, 80s and 90s, and it undertakes the important task of opening the data and information channels of the target users. In the conception of the family science and technology ecological platform of Nine Love, intelligent terminal products are an important way to obtain users' emotional information, and the emotional and behavioral data generated by this is the strategic core of Nine Love.

Take emotional big data as the core, connect products with children, and combine products with services.

The service that Jiu Ai provides to the parents of post-70s, 80s and 90s is not only an intelligent terminal with a combination of software and hardware, its core development idea lies in the acquisition and open use of data, as well as emotional links closely connected with their children. Conventional smart phone products can only solve the two problems of obtaining users and enhancing the frequency of product use, but the final cash problem is still difficult to solve by common Internet cash means such as e-commerce, advertising, games, value-added services and so on. However, Jiuai can feed back the needs of parents to their children through the emotional data analysis ability of H1, and the children can directly pay for the goods or services needed by the service after receiving the information. In this way, it is not afraid that parents in the family will give up the goods or services they want because they are reluctant to spend money.

These scenes can be paired with Nine Aiyun through the exclusive Nine Aiyun ID, and know every family member of the host family through the intelligent facial recognition system; it can understand what the family members are saying and inquire about the weather and flights in response to their requests. The data will not tell lies, it can know their parents better than the post-70s, 80s and 90s.

Jiuai Technology wants to build a family life service ecology for parents of post-70s, 80s and 90s, so it will introduce a large number of goods and service providers around the life needs of these users. As an Internet company focusing on family technology, it will not operate all household goods and services independently, but will choose to introduce other product retailers and service providers to provide services together to expand the market.

In the existing social security service system, there is no shortage of service institutions and health supplies, and what is most lacking is that we cannot have an in-depth and comprehensive understanding of the feelings and needs of post-70s, 80s and 90s parents from the data level. Through the platform of "hardware + data + service", Jiuai Technology helps parents of post-70s, 80s and 90s to use the Internet market more easily and help post-70s, 80s and 90s take care of their parents' daily life. This is an intuitive example of the application of technology and Internet to family emotions.

Change is taking place quietly. Kinship computing is shaping a new way of life.

When the family gets up every day, the curtains will automatically open, and with the height of the sun, the curtains will gradually close, always making the people in the room in the most comfortable state; when parents need to know the weather conditions, considerate weather forecast software, not only automatically broadcast the weather conditions of the parents' location, but also broadcast the weather conditions of the city where the parents are concerned about their children's work. When we shop online for our parents who are far away, the bottom column happens to show the brands and products that our parents often use. And whenever a major family anniversary or family member's important day comes, the system will also send a group reminder to each family member three days in advance, reminding the family member of the beloved thing that the family member has been searching for recently.

Not only that, when we contact our family, read our moments, search for questions, book family trips online and even watch the news, we always find the information we or our family just need in some inadvertent corner.

Big data shows that in migratory bird families (families where parents are separated from their children), not only children are concerned about their parents' health data, parents are also concerned about their children's physical conditions. If smart devices automatically send parents' body data to you every day, but also send your information to parents at the same time, is it comforting for parents' concerns? In terms of health tracking function, according to big data, family members' demand for health index not only has daily body mass index, but also family members pay attention to each other's health data analysis, trend chart, medication reminder, health weekly report, drug allowance reminder, and so on. If smart devices tell your parents about their physical condition, they also remind your parents that there are not many drugs left. Do you feel like buying them medicine for another month?

In the next decade, the field of AI, which is characterized by computer vision, speech recognition and machine learning, will develop rapidly. Family big data will gradually transition AI to EI (EmotionIntelligence) world characterized by situational analysis and emotional simulation.

Data can lose its value, but the cycle of emotional interaction and need satisfaction among family members will continue.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.