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How does the development of WeChat Mini Programs help the expansion of milk tea brand?

2025-04-02 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > Development >

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I would like to share with you how the development of WeChat Mini Programs is helpful to the expansion of milk tea brand. I believe most people don't know much about it, so share this article for your reference. I hope you will gain a lot after reading this article. let's learn about it!

1. Improve brand exposure

If you want to get more attention to the brand of milk tea, you need to let the brand of milk tea get more exposure. If you want to be exposed, you have to advertise. Now the cost of many traditional advertisements is very high, which is very unfriendly for some small and medium-sized milk tea enterprises. And the emergence of WeChat Mini Programs, so that they really enjoy low-cost promotion costs to get high-quality exposure. Wechat has a nearby Mini Program function, when customers in your market want to drink milk tea, but do not know which milk tea shops nearby, by opening Wechat and clicking on nearby Mini Program, if the milk tea shop is within 5 kilometers of customers, it will be searched by guests, and then they will come to your milk tea shop to consume.

2. Increase the sales volume of milk tea

If you want more people to join the milk tea brand, you should not only have the brand advantage, but also have the product sales volume. After all, every franchisee wants to see that the business of joining the milk tea shop is booming. Then how to increase the sales of milk tea? the way is Mini Program. Now Mini Program has multiple entrances, through these entrances, potential users in the milk tea shop market can enter the milk tea Mini Program, and they can also order their own dishes through Mini Program, without having to wait in line to directly pick up the milk tea. Of course, the recent hot weather, many people do not want to go out, if you have your own Mini Program takeout function, then guests can also order milk tea through Mini Program. This is very helpful to the sales of milk tea.

It can be said that the development of WeChat Mini Programs in the milk tea industry is very necessary. Take COCO milk tea as an example, their store business is very booming. You often walk over and find the shop is crowded. In order to give each guest a better experience, they will put the Mini Program QR code in a conspicuous position in the store. You can order milk tea by scanning the QR code without having to wait in line. This is also one reason why COCO milk tea is so popular.

These are all the contents of this article entitled "how does the Development of WeChat Mini Programs help the expansion of Milk Tea Brand?" Thank you for your reading! I believe we all have a certain understanding, hope to share the content to help you, if you want to learn more knowledge, welcome to follow the industry information channel!

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