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This article will explain in detail about the seo website ranking optimization criteria, the editor thinks it is very practical, so share it for you to do a reference, I hope you can get something after reading this article.

SEO concept

In the right direction, no matter how hard the road is, you can reach the end.

In SEO optimization, the first step is not to immerse yourself in optimizing the website step by step, but to think, analyze and analyze what kind of optimization your website needs. What kind of feeling does the website want to present to the users? If you just work behind closed doors, it will lead to over-optimization, pulling out seedlings and encouraging the result.

Pay attention to every page of the website

The home page is the first sight for users to enter the website, and its importance is self-evident. However, the beginners of SEO optimization often overpursue the optimization of the home page, or optimize specific pages, but ignore the overall consistency of the page, or even ignore some pages, which makes the unoptimized pages look more abrupt, and also greatly affects the readability of users.

A website that does not take into account the user experience can not do a good job of SEO. And this is often the reason why some operators think they have done a good job in SEO, keyword search rankings have not risen, and traffic has not increased.

Choose the appropriate keywords carefully

Keyword marketing is a very important part of SEO. If the concept of keyword marketing is wrong, it will lead to a mistake in SEO optimization step by step. Although many people choose a mainstream keyword with large traffic and fierce competition in keyword marketing, they do not consider whether they have the ability to eat this keyword, or how much it is worth to their own website.

For example, equestrian is definitely a mainstream keyword for e-commerce that sells equestrian protective gear. However, this mainstream keyword is definitely the main battlefield for the same industry to kill each other. For a newcomer who has not yet become a mainstream e-commerce, they do not have the same funds, manpower, and resources to work hard. If they work blindly on the main battlefield of equestrian, the mainstream keyword, they will certainly get half the result with twice the effort.

In addition, users who search for the mainstream equestrian keyword do not necessarily want to buy equestrian protective gear, but rather want to know about equestrian or related competitions. Therefore, even if it does eventually grab the mainstream keyword, it may help to raise awareness, but the conversion rate that is really important to e-commerce has not increased significantly, and it is more likely that the conversion rate will decline because of high traffic but low purchases.

Therefore, it is very important to accurately analyze and select a keyword that is closer to one's own goods. Perhaps the traffic of the keyword is relatively small, but it costs much less to win the top few places of the keyword. More importantly, because it is closer to its own goods, the conversion rate will be even higher than the mainstream keywords! Using low cost to produce high benefit is the essence of keyword marketing.

Appropriate use of hyperlinks

Hyperlinks from your own site, or backlinks from other places to your own site, are important in SEO optimization. Early in the SEO optimization, but also at all costs in other forums, discussion areas under the various backlinks in order to accelerate SEO optimization.

This is indeed useful in the early days, but when search engines notice the abuse of hyperlinks and reverse links, they pay more attention to the appropriateness of links, and will judge the abused links as spam, thus reducing the ranking of keyword search.

Similarly, in terms of user experience, randomly planted links not only greatly reduce readability, but also make the entire site look cluttered, which naturally reduces users' willingness to visit the site.

Therefore, hyperlinks and reverse links are important, but they should be used appropriately to avoid the adverse effect of over-optimization leading to the reduction of keyword search rankings.

Web page structure

Web page structure can be regarded as a lot of myths and traps in SEO optimization. Because web page architecture design has its own specialty, one of the links of optical construction may cost IT personnel a lot of time and resources. Therefore, the vast majority of web page structure can not help SEO optimization, although it will not lead to the effect of keyword search ranking decline, but the hidden cost of allowing IT staff to do white jobs is very huge.

Do you want to optimize sitemap?

The so-called sitemap weishang33.cn for search engines is a manual for the use of their own website, so that search engines can more easily browse their own website. For sites with a larger structure, it will indeed shorten the reading time because of having sitemap, and then have a better keyword search ranking.

However, in the search engine algorithm, sitemap is not included in the screening criteria, so for websites whose structure is not so large, there is not much difference in whether sitemap is optimized or not; when applied to websites with large structure, the difference is not enough to affect the ranking of keyword search.

However, as sitemap involves the design of the entire website structure, optimization must be a very troublesome project. Under the consideration of cost-effectiveness, TransBiz does not recommend doing sitemap optimization.

Should robot.txt be established?

Robot.txt is a reading rule of its own website for search engines. What should be read? What should not be read? In the early days, IT people were convinced that sites without robot.txt would have a negative impact on keyword search rankings. It is a myth that sites that have not established robot.txt will not be at a disadvantage in keyword search rankings.

However, robot.txt does have its function in the design of web page structure, when its own website has some pages used for testing or undisclosed, using robot.txt to mask can indeed avoid being read by search engine algorithms, so it is considered that it is not optimized by SEO. Therefore, although the absence of robot.txt will not have a negative impact on the SEO optimization of the website, the Haiyao SEO training official website still suggests that it can be built after cost-benefit considerations.

Must the domain name be www?

Www. It is the most widely used information network service system at present, and it can also be called a kind of agreement in the network world. Because of its popularity, it often makes people mistakenly think that using www. The domain name at the beginning can get a higher weight distribution of the search engine. As a result, many IT staff will even deliberately use www. The domain name at the beginning destroys the consistency of the overall web page architecture design. However, the search engine algorithm has confirmed that the beginning of the domain name is not included in the evaluation criteria.

In addition, many IT people worry that the existence time of the domain will be included in the evaluation of search engines, and this rumor has been confirmed by search engines as a myth.

Auxiliary tool

While optimizing SEO, Google also provides many related tools for public use. However, because Google is also a search engine, many people will excessively link the Google search engine algorithm with the tools it provides during SEO optimization, which leads to many myths.

Does Google Analytics have anything to do with SEO optimization?

There is no direct correlation between Google Analytics and SEO optimization. The main function of Google Analytics is to track the behavior of users in the web page, and through relevant cross-analysis, comparison, sort out the information of commercial value, and then optimize the website and improve the conversion rate.

SEO optimization emphasizes the increase of natural search volume in keyword search by figuring out the algorithm of search engine. Therefore, the fundamental purpose of the two is not the same, and what they have in common is only that they are directly related to the same company-Google.

However, optimizing your own website through Google Analytics and improving UX and UI can also indirectly affect SEO optimization. Therefore, although there is no direct influence factor between the two, Haiyao SEO training official website still recommends that Google Analytics can be used at the same time when optimizing SEO.

After buying Google AdWords, will it drive SEO optimization?

Google AdWords is a keyword search-related service provided by Google, which can not only pay for keyword ads, but also provide planning keyword groups, keyword analysis and other functions.

However, SEO optimization emphasizes that the increase in the number of natural searches can be achieved through optimization without spending a dime. In concept, SEO optimization is to emphasize that there is no need to spend keyword marketing expenses, if the search engine will cost marketing expenses of the Google AdWords into the evaluation, will fall into the dilemma of deviating from the purpose.

Therefore, the search engine algorithm confirms that Google AdWords is not included in the evaluation, which means that after buying Google AdWords, it will not drive SEO optimization.

In SEO optimization, the best way to avoid myths and traps is to return to the self, not excessive pursuit, not blindly follow. Always ask yourself, what optimizations do I need for my website? What kind of website do I want users to see? What value does my website want to bring?

This is the end of this article on "seo website ranking optimization evaluation standard". I hope the above content can be of some help to you, so that you can learn more knowledge. if you think the article is good, please share it out for more people to see.

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