Shulou(Shulou.com)06/03 Report--

As a "new species" in the post-e-commerce era, social e-commerce with social attributes has become the most powerful "new tuyere" of the Internet economy in recent years, and has attracted people's attention with its fission growth speed, so it has become a "hot cake" sought after by capitals. various traditional e-commerce platforms, such as JD.com, Taobao, SUNING and so on, have set foot in the field of social e-commerce.

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1. With the development of mobile Internet, the scale of netizens is growing rapidly.

The popularity of social e-commerce is first of all due to the rapid development of the mobile Internet. at the same time, the popularity of smartphones and the widespread use of social applications have prompted any of us to become a self-media center with a mesh structure and social form. to intersect with others. So at this time, there are social groups, communities, social network platforms, through these platforms, people can use social tools to contact their relatives and friends and expand their relationships.

According to statistics, as of December 2018, the number of Internet users in China was 829 million, with an increase of 56.53 million Internet users for the whole year, and the Internet penetration rate reached 59.6 percent, an increase of 3.8 percent over the end of 2017. It is worth mentioning that the proportion of mobile Internet users in the number of Internet users continues to rise, accounting for 98.3% in 2018.

2. Support of national policies

The implementation of the Electronic Commerce Law has formally brought social e-commerce into the supervision of industry and commerce. This means that social e-commerce, like running factories and stores, is an industry allowed and encouraged by the state. In addition, the state now strongly supports the sharing economy, while social e-commerce is a combination of social media and e-commerce. Through sharing, individuals carry resources to drive sales, so it is also an important form of expression of the sharing economy. In short, with the increase of national policy, the scale of the social e-commerce market has grown rapidly.

3. Traditional e-commerce has encountered a bottleneck in its development.

With the flow dividend no longer, in the post-e-commerce era, the development of traditional e-commerce has gradually entered a bottleneck period, traffic and operating costs are increasing day by day, small and medium-sized enterprises are struggling to survive under the siege of e-commerce giants, and the hope of seeking new development opportunities is very slim.

Compared with traditional e-commerce, social e-commerce has the characteristics of decentralization, and it can effectively reduce the cost of obtaining customers by relying on social platforms and acquaintance networks, which makes more and more enterprises and individuals pour into the field of social e-commerce.

4. Consumers' shopping habits are changing.

Nowadays, people's time is generally filled with a variety of news, video, games, social and other applications, and the trend of fragmentation is obvious. at the same time, the information dissemination, interaction, application scenarios and marketing forms in the process of consumption are more diversified. These imperceptibly affect people's shopping habits, making people more and more willing to complete shopping on the mobile side.

5. Unique advantages of social e-commerce

Social e-commerce has low costs, low barriers, and good user experience, so that many people who do not dare to start a business with insufficient capital have found a new way to make money. Not only that, social e-commerce based on the new social model, so that users fission very fast, sharing can make money, group buying is cheaper, so that everyone's experience has increased. The altruistic thinking advocated by social e-commerce is the key to drainage, so more and more people want to do social e-commerce, making social e-commerce a major trend in the future.

All these have brought unprecedented opportunities for the explosive development of social e-commerce. Nowadays, social e-commerce is the key for people to enter a new era. Holding this key is tantamount to opening the door to wealth.

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