Shulou(Shulou.com)06/02 Report--

This article mainly introduces how to optimize the keyword ranking of the website to the home page of Baidu, which has a certain reference value. Interested friends can refer to it. I hope you will gain a lot after reading this article. Let the editor take you to know it.

First, how does the search engine judge the quality of the page to give the corresponding ranking?

1. The relevance of articles

The page title should have a certain correlation with the page content, if the relevance of the updated article is not high, the theme is not prominent, the site keyword ranking does not have much advantage in the early stage, this is also why the aggregate page ranking of most websites is so good, controlling the relevance of the page and keyword density can also increase keyword ranking.

2. Richness of the article.

The text is rich, not too few words, the article is full of pictures and text, equipped with video, and so on.

3. User behavior

As we all know, the search engine will judge the quality of the page through the background data crawling, including residence time, bounce rate, and the number of visits, and when a keyword on the page enters the top 30, it can run the audience to click on the algorithm factor to join.

4. User interaction

There are more interactions between ① and replying to discussions.

② is viewed many times by real users.

There are many comments by ③ and real users

④, repeated browsing by real users

⑤, real users click a lot of content on the page.

5. User recommendation

User recommendations can also effectively improve the quality of pages, such as reprint sharing from real users, like / like plug-ins, and favorites also mean that users will collect pages only if they think the article is good.

6. Domain name weight and score

The higher the domain name weight, the higher the ranking of website keywords. I think we all know that when searching for keywords, large-scale websites with high weights are basically ranked on the home page, so the weight of domain names is also in the ranking algorithm of search engines.

7. External chain recommendation

Although Baidu's effect on the outer chain algorithm has been weakened in recent years, there is still a high-quality external chain effect, and appropriate addition of the outer chain can also improve the weight of the page. Please also make good use of the links, because most websites have the highest weight on the home page, and the exchange of friend chains between sites can also appropriately enhance the recommendation outside the chain. Also, we should be careful not to sharply increase and decrease the construction outside the chain, otherwise it is easy to arouse some cheating algorithms, search engines think that there is a suspicion of cheating.

Second, how the search engine sorts the new page is not the same as the algorithm triggered later!

How search engines sort new pages is not the same as the algorithm triggered later, which may not be known to most SEOer without in-depth understanding. In a newly generated link, Baidu search engine determines Baidu search ranking through relevant keyword density, domain name weight, article originality and other factors. Over time, the page ranking is determined by user behavior, user interaction, user recommendation and other factors, while the relevant keyword density and the original effect of the article will slowly weaken in the new page. This is also due to Baidu's weakening effect on keyword density in the past two years and paying more attention to user experience.

Through the above knowledge, let us all know clearly how the search engine judges the page quality, how to sort the page keyword ranking, then how to optimize the site keyword ranking to Baidu home page? Today, the network wins the chariot to tell you what optimization techniques should be used to optimize the website keyword ranking to the Baidu home page!

Third, improve the operation skills of keyword ranking

1. Increased website relevance: keyword deployment

Cliche content, but for some novices, it is necessary to say again, the page title title, keyword keywords, description description and other tdk keywords appear, especially the title title, must contain core keywords. The list page is as logically deployed as the home page, but the list page title must be a general term for the classification of articles under the list page, preferably with a certain index and popular words searched by users. Details page is also the same, tdk keywords appear, title try to contain keywords, the beginning of the article as far as possible core words and bold, can highlight the theme of the article content, as for the text content of natural keywords can be, I will not elaborate!

2. Application of H1 weight label

H tag can not be abused, its role is to emphasize the important content information of the search engine page, generally H2 is used in title or logo tags, and in H2 tags to fill in the core words or brand words that the site needs to optimize, while the details page title uses H2 tags, and a small number of websites use H2 tags to emphasize content page title information, which depends on personal interests and does not pursue these details.

3. Make high-quality text links with the following features:

① and links belong to soft implantation, which will not affect the readability of the content, and anchor text keywords are highly related to the topic of the linked article.

② and sketch text have guiding links that can meet other needs of users.

③, control the number of anchor text, one is the best, no more than three or four.

④, links to diversity, not anchor text is to point to the home page.

4. High quality content of the website is indispensable.

What is high-quality content? Users think that high-quality content is content that can meet his needs, that is, high-quality content, original is not equal to high-quality content. The search engine can only judge the page quality by the user behavior of the background data.

①, increase the user's stay time on the page, viscosity

As mentioned above, if you want to increase the length of stay on the page, at least your article can meet the needs of users and make users feel that this article is useful to them. There is also the number of fonts in the article. If there are too few fonts, the user will finish reading both of them and the stay time will not be very long. Finally, content typesetting, visual experience, content typesetting attention paragraph after the first paragraph, font size control 14~16px, the overall look clean, comfortable, do not let users read under pressure.

②, increase the number of users visiting the website

As mentioned above, high-quality anchor text links play a guiding role, based on what else the user wants to read after reading this article.

The website is rich in elements, adding recommended articles, latest articles, hottest articles, hottest comments and other modules on the left or right side of the page to increase user clicks.

If you want users to generate more clicks, a novel and attractive title is essential. It is said that an attractive title has been successful, but that is really the case, so how to write an attractive title? In fact, this still depends on your own writing experience and brainstorming. Finally, you can watch some articles with a large number of clicks about how they get the title. You can also find a skill tutorial on how to write the title. I won't go into details here!

③, reduce the bounce rate of users on the page

In fact, I have talked about the issue of reducing the bounce rate of users on the page several times. Here, I will roughly say that reducing the bounce rate actually needs to go into the psychology of users in order to be more perfect and more detailed. This stage step optimization, details and content is to win the grasp. So, how to reduce the bounce rate of users?

Step 1: step 1

When users come to the website, the loading speed of visiting the page must satisfy the user. The page opening speed 5 seconds ago is relatively ideal. Beyond this time value, users will inevitably lose indirectly. Therefore, the response speed of the server is the most basic and very important thing, and we are to optimize the speed of opening the page and improve the user experience.

Web page code: we know that any element on a web page will eventually be converted into code, downloaded locally by the user's browser, and converted into a corresponding page through the browser, thus it can be seen that the web page size can also be controlled by optimizing the web page code. A good and optimized web page code can often improve the effect of compressing the size of the web page by more than 30%, so for HTML,JS The optimization of CSS code is more important. For example, by using backward compatible ellipsis mode and using "! DOCTYPE html" instead of traditional dtd for document type code, we can save more than 180characters for web pages, and structures like DIV+CSS save more code than table structures, while files pasted from word or WordPad can also be used to manipulate the source code to remove redundant code, of course, many CMS systems now There has been some optimization in this respect. In addition, if the page is very long, then through the paging method, you can also reduce the size of each page. In addition, when calling library files such as jquery, you should also select some smaller files, as long as the needs are met.

Website images: enrich the page content elements, pictures are essential, then what we need to do is very simple, as far as possible without distortion to compress the picture and then upload it to the web page. If there are too many pictures on the page, you can use JS to merge and compress them, which can also reduce the "volume" of the images.

Gzip compression: this way, there is often a certain risk, but this compression ratio is very high, or even more than 80%, but the risk is that search engine spiders search for such compressed files, often return code 200064, in other words, is not conducive to the inclusion of site content, so for important site content, it is better to use less.

Video website: what we can still do is to reduce the size as much as possible, but for video processing methods, generally converting to flv format will be smaller than other formats.

Step: step 2

Optimization of the landing surface: the theme should be consistent with the landing surface, the correlation should be high, the theme content should be prominent, and there should be no behavior of selling dog meat by hanging sheep's head.

Step: step 3

Content / product picture this is a support, the core key to support whether the user continues to read, the content can not satisfy the user, the product picture is blurred, is there any reason to keep the user?

To clearly know the positioning of their own website, user groups to determine the content of the article, what kind of people users are, what needs in general, through offline online, feedback messages, community groups and other in-depth understanding of issues of concern. The level of writing should also have a certain foundation, at least the article is readable, so that users can easily understand the meaning of the content. How to write an article is not to say here, writing ability requires their own continuous writing training, will not be a lot of online tutorials.

Step: step 4

The overall tone of the site is in line with the theme of the site, do not appear dazzling, reflective, factors that affect user reading exist, typesetting is neat, paragraphs should be clear, do not appear confusion.

Step: step 5

For the richness of the elements of the website, add links on the home page, list page and details page of the website to guide users to conduct secondary browsing to reduce the bounce rate, such as: the latest, hottest, good article recommendation, related reading and other plug-ins to help users understand more information about the site.

Step: step 6

The website does not appear automatic pop-up window advertising, website automatic consultation window and other information, once or twice is good, every few seconds to jump out of a window will make users very disgusted. Seriously affect the user's experience in the website, interrupt the user's reading and browsing, this kind of website will be eliminated by the user sooner or later.

Step: step 7

According to the needs of users to plan the description text, understand the intention of users, use the description text to show more content to users, reduce the bounce rate to achieve secondary browsing, trace text should have guiding links, can meet other needs of users.

Thank you for reading this article carefully. I hope the article "how to optimize the ranking of website keywords to the home page of Baidu" shared by the editor will be helpful to everyone. At the same time, I also hope that you will support and pay attention to the industry information channel. More related knowledge is waiting for you to learn!

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.