Shulou(Shulou.com)06/01 Report--

This article mainly introduces the advantages of businesses using Mini Program live streaming, which can be used for reference by interested friends. I hope you will gain a lot after reading this article. Let's take a look at it.

1. Link to the official Wechat and allow convenient operation after opening.

The first WeChat Mini Programs LVB function is the integration of the user rights jointly opened by Wechat platform and Mini Program platform, and the internal development of live streaming function channels of Mini Program. The live content provided by merchants is developed and tested and launched on Mini Program LVB function at the first time. It can be said that it really opened up a new marketing era for WeChat Mini Programs. Although the live broadcast industry has experienced a lot of ups and downs, the live broadcast function of WeChat Mini Programs is still in its infancy. We still have to proceed from its own business philosophy and our personal business means how the live broadcast function will perform and perform well after the official launch of Wechat.

2. Create a perfect closed-loop management model for users.

Since the launch of the mini program platform, we have no doubt that we have made a lot of painstaking efforts to create an excellent closed-loop marketing state for users, but there are still a lot of users who can not be attracted by Mini Program's marketing model. This has also led to a sharp decline in the efficiency of user conversion and user expansion. With the launch of Mini Program live streaming function, we have opened up Mini Program live streaming function on the basis of existing marketing.

There is no doubt that in the process of interaction between users and the brand, let users more in-depth experience of the brand and related product sales process. The seller carries out online publicity to users through the live broadcast platform, which effectively brings substantial product introduction and information promotion to users' closed-loop sales, and integrates the functions of link push and coupon issuance in the live broadcast process. It can also enable users to make profits in the process of live communication.

3. Live broadcast content and distribution concept need to be re-examined.

Live content varies greatly from industry to industry, so as sellers, we should integrate our own brands and product categories for humanized analysis in order to bring more attractiveness and product attention to users in live content. In the online live broadcast of service stores, you might as well try to impart relevant business information to users through online teaching, online inquiry, live joint broadcasting and other sales methods.

Since the opening of Mini Program live streaming function, the number of viewers has been gradually rising every month, so merchants should seize the advantages of Mini Program live streaming and quickly establish user trust and fan groups at the initial stage of development. to achieve the dual development of high transformation and high-quality word-of-mouth.

Thank you for reading this article carefully. I hope the article "what are the advantages of merchants using Mini Program Live" shared by the editor will be helpful to everyone. At the same time, I also hope that you will support and pay attention to the industry information channel. More related knowledge is waiting for you to learn!

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