Shulou(Shulou.com)06/02 Report--

In the era of mobile Internet, users spend almost 85% of their time on App. App has become most of the traffic entry, mobile has become a marketing promotion, customer access to promote the survival of the military must compete. However, unlike PC, each App is an independent individual, its production is limited to the App, links and data are difficult to exchange with each other. This means that the barrier erected by App prevents users' intentions, ad exposures and other profit indicators that can be monitored on computer web pages from being implemented smoothly.

In order to break the barrier between Web and App and realize the exchange and jump between Web and App, deep link (Deep link) has become the bridge between the two links. When we click on a link in App, we can jump to the Web page or use deep links to jump from any channel (Wechat, Weibo, SMS, email, browser, search engine, other App) to the application content page with one click.

To put it simply, deep links take users to bypass tedious irrelevant pages such as the Web website or the App home page and visit the content page directly to the topic and destination. In the completely free MobLink created by MobService, it fully embodies the powerful function of direct jump of deep links and direct access with one click. With MobLink, the page opened from the Web side can go directly to the App specified page, and the whole platform supports WeChat Mini Programs to share App.

For example, when user A sees the video you want to share in App, MobLink can first convert user A's sharing behavior into a link and display it in social software. User B clicks the link to enter the page, and MobLink can bring it to the video scene corresponding to the automatically redirected App, whether you click "download App" or "Open". In other words, for users who have installed the App, they can jump to the shared video directly through the link, while for users who have not yet installed App, clicking App will also directly enter the shared video page after downloading and installing the sharing page.

This means that MobLink can distinguish between new and old App users on external pages, helping developers to push different content for new and old users to achieve more accurate push. In the data statistics platform, it can also clearly reflect the source of user growth (self-growth, Link growth) and App startup source (self-user startup, link startup). The use of this function can easily solve many problems in customer access to promote retention and receivables.

Compared with other Link products, MobLink can not only achieve 10-minute fast integration, wake up APP with one click, but also achieve the powerful capabilities of custom UI. Developers can change the button style in real time in the management background, including background, icon and content, etc., and create their own UI design, more custom design, and more user-friendly design according to the unique needs of the scene.

MobLink is completely free for developers and helps developers to make it possible for users to go directly to App pages no matter what channel they use. By building a bridge between App, MobLink associates a series of services to achieve the corresponding traffic turnover, which greatly reduces the loss of users in the process while omitting many jump links. In the future, deep links are bound to be applied to more and more fields and scenarios. MobLink will also continue to optimize, and the one-click experience it brings will greatly enhance user activity and brand loyalty. MobLink will also continue to dig deep, through deep link technology to help App operation, to achieve rapid user growth, one-stop solution to customer acquisition, retention, promotion problems.

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