Shulou(Shulou.com)06/01 Report--

This article will explain in detail what are the optimization methods and setting skills for website navigation. Xiaobian thinks it is quite practical, so share it with you for reference. I hope you can gain something after reading this article.

Optimization methods and setting skills of website navigation

Clear website navigation system is an important goal of website design, which has a great impact on website information architecture and user experience. Basically, every website has its own website navigation system to help users find the pages and categories they want to browse faster and better. For website managers, navigation is nothing more than to let users browse better, improve user page stay time, reduce bounce rate, and improve PV. SEO Malone feels that for a qualified SEOer, optimizing website navigation is a must for every website, and it must be done well. So how do we optimize the navigation of our website?

Why optimize website navigation?

1. Website navigation allows users to browse the website without getting lost, and can easily return to the homepage of the website and other related content pages.

2. Website navigation determines the user's experience of browsing through the website, and it is the most basic for the website to allow users to continue browsing.

3. The website navigation design is reasonable, and the content and products of the website can be displayed in front of users as much as possible.

Reasonable website navigation can increase user stickiness, improve the browsing depth of the website, increase PV, and reduce the bounce rate of the website.

5, clear and generous website navigation is easier to get the user's favor, improve the return rate of the website.

6, simple website navigation, search engines can maximize the crawling of websites, thus increasing the amount of website inclusion.

Two, the five elements of website navigation

1. Logo of the website

Generally speaking, we rely on the logo of the website to identify which website is currently located, for example, you can judge from the article page you are viewing now that the website you are currently on is SEO Malone Blog. It is like a trademark, with its unique identity and prominence. We should be able to distinguish one logo from another at a glance. Due to the unique nature of the website, the website logo should not be too complicated or fancy. A LOGO that is indistinguishable at first glance is not a good trademark. The trademark generally appears in the upper left corner of the website.

2, the website column

As the name implies, the website column is the structure of each sub-page, and different structures are associated with different types of content. Columns can also be classified twice, and these subcategories are usually applied to large websites.

3. Additional functions

This can be said to be a toolbar, which also points to some important pages, but these pages are not part of the main content of the site. They generally target features that the site itself needs, such as help, sitemaps, contact us, and so on. Because there is limited space in the navigation bar, too many extras can be a bit overwhelming, and more sites choose to put them at the bottom of the page.

4. Search tools

A lot of people love search tools. Some people start looking for search boxes as soon as they arrive at a website, just as they look for waiters as soon as they arrive at a mall. This is especially true for large sites, where users don't have a lot of energy or time to find content, especially if they feel the content they're looking for is unpopular, when search tools are their only option.

5. Return to Home Page

This is a very important element in the navigation bar. Maybe you don't know how to get to the rest of the site. Click "Back to Home" to go back to the beginning. Of course, there are many websites that use the "homepage" or website name directly (for example, SEO Marlon Blog) as a button to return to the homepage, as shown in the above figure. Its main function is that you can always start over whether you are lost or not.

How to optimize website navigation?

1, the main navigation column structure and name should be clear

The main navigation column is the most important part of the navigation system. Generally speaking, the main navigation directory is the first-level directory of the website. Therefore, in order to flatten the website and reduce the link level, it is necessary to make good use of the advantages of the main navigation directory hierarchy to plan the content.

First of all, the navigation inside pages and the control of the click distance on the home page, to reduce the level of links, it is recommended that you use a flat structure like SEO Malone blog site, generally not more than four or five times. Secondly, when setting up navigation, try to use the most common HTML, all navigation is basically so, SEO Malone reminds everyone that navigation does not take pictures as navigation links, do not use FLASH, generated navigation system also do not use, said before, for search engines, this is a spider trap, but also increases the page loading time.

2. Website navigation contains keywords

Links in the navigation system are usually the main source of internal links for classified pages, and the number is large. So when choosing navigation link keywords, pay attention to the category name and try to use the long tail words of the target keyword. But many times in the selection of navigation keywords to take into account the user experience, so in many cases did not directly use the column page keywords, this time we should pay attention to the navigation text and the target page has relevance. For example, your navigation name is SEO Malone seo thinking, but the point to enter is the latest product is definitely not right.

At the same time, do not accumulate keywords in navigation, many webmasters like to stack keywords in navigation, which is not conducive to user experience, search engines will also detect, do not deliberately add target keywords in each position of navigation or in the navigation link label heap keywords.

3. Location of website navigation keywords

Website navigation keywords are generally distributed from left to right and from top to bottom in order of decreasing importance, so that whether it is for the user's browsing habits or search engine weight distribution is beneficial, and avoid using some columns that have no practical effect. In the actual website navigation, many pages are prepared for users. We can add nofollow tags or block them directly in the robots file, so that the weights are better concentrated on important pages.

4. Settings for breadcrumb navigation and sub-navigation

Breadcrumb navigation is the best way for users and search engines to determine where a page fits within the overall structure of a site. As mentioned above, the role of website navigation is to make users not lose in the website, and breadcrumb navigation is the best way to give users directions, the correct use of breadcrumb navigation websites are usually relatively clear structure of the website, which is conducive to improving the user experience of the website and spider crawling. The setting of sub-navigation is also the same reason, so that the structure of the website is more clear, especially for some large websites, the setting of sub-navigation greatly reduces the level of the website, which is conducive to website inclusion and more conducive to shortening the number of clicks of users.

5. Avoid footer accumulation

Many times the bottom of the site will also do a site navigation, so that users can browse to the bottom of the site can also use the navigation system, but also friendly to search engines, but many webmasters like to navigate at the bottom of a large number of keywords stacked, even with black hat method at the bottom of a lot of keywords, search engines this is more offensive, often cause some form of punishment.

6. Site Map Settings

Site map is also a very important site navigation system, but also a lot of sites are now used, in the SEO diagnosis time will often go to inspect the site map, site map is generally divided into and html two kinds, is to search engines to see, can be directly generated on the bottom of the page or submitted in webmaster tools, and HTML this is to do for users to see, mainly the main content of the site for a comprehensive summary, convenient for users to browse, as for what kind of form to use to show, You need to design it yourself.

IV. Setting mode of website navigation

1. Global navigation

Global navigation helps users navigate to any section of the site at any time. And you can easily jump to another column. In general, the location of global navigation is fixed to reduce the time it takes viewers to find it.

2. Route navigation

Path navigation shows the column and path of the user browsing page, helping the user to visit the upper and lower columns of the page, so as to understand the website information more completely.

3. Quick navigation

For the old users of the website, it is necessary to quickly reach the required columns. Quick navigation provides intuitive column links for these users, reducing the number of clicks and time of users, and improving browsing efficiency.

4. Related navigation

In order to increase the user's stay time, website planners need to fully consider the needs of visitors, set up relevant navigation for the page, so that visitors can easily go to the relevant pages of concern, thereby enhancing the understanding of the website and enhancing the adhesion of the website.

5. How to play the role of website navigation?

1, website navigation settings to be eye-catching, easy to find and click.

2. Place the same navigation bar in a fixed position on each page, so that potential customers can locate themselves at any time and read freely on the website. As is customary with most users, the navigation bar is usually placed at the top or left of the page. If you use a navigation bar that floats from page to page, stick to the same orientation on different pages.

3. The title of each column is short and clear. Navigation bar text title to know, can let people in the shortest time to understand the main content of each column.

4. Each column is classified clearly to avoid duplication and intersection. Similar content in the website is best divided into the same column to avoid confusion for potential customers; important basic information is best listed separately, such as the "Contact Blogger" column to reduce the number of clicks for potential customers to obtain the information they need.

Avoid errors or blank links. If a potential customer clicks on a link and goes to an error page or blank page, it will greatly undermine their trust in the navigation bar and thus the entire website.

6, each page has a clear link to the home page, the common practice is to put the website title or website logo (LOGO) on the left end of the navigation bar or the upper left corner of the page, as a link to return to the home page, so that potential customers in the "lost" time can return to the home page at any time.

About "what are the optimization methods and setting skills of website navigation" this article is shared here, I hope the above content can be of some help to everyone, so that you can learn more knowledge, if you think the article is good, please share it for more people to see.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.