Shulou(Shulou.com)06/01 Report--

This article mainly introduces the relevant knowledge on how to accurately drain the operation of Weixin Mini Programs (Mini). The content is detailed and easy to understand, the operation is simple and fast, and it has certain reference value. I believe everyone will gain something after reading this article on how to accurately drain the operation of Weixin Mini Programs. Let's take a look at it together.

1. WeChat search box name optimization

As we all know, Weixin Mini Programs (Mini) and public accounts have uniqueness in name, which also shows that "early birds have insects to eat," whoever preempts registration first can occupy the uniqueness of search entry keywords. At present, Mini programs are mainly brand companies and large enterprises, and many entity merchants providing offline services have not registered yet. So there are a lot of high-quality industry names that are blank in content. After having these high-quality industry keyword names, when customers are looking for services in the WeChat search box, according to the name rules, the keywords related to the search content are ranked at the top, and only when they reach the user's demand with one key can they be at the front end of the market!

2. Accessory Mini programs optimization

In the Mini programs near WeChat, through mobile phone positioning, Mini programs are automatically displayed to WeChat users within 5km around. All eligible Mini programs can be exposed free of charge in nearby Mini programs, and a Mini programs can add 10 geographical locations, so making a Mini programs is equivalent to adding 10 times of exposure to your shop, and free traffic display.

3. Offline QR code promotion optimization

Now, regardless of online, online can also be through a variety of posters, flyers, business cards, stores, brochures and other outdoor advertising printed on the two-dimensional code, and through some preferential activities for the carrier publicity. For common users, generally for preferential activities, will also scan the code attention, generally through this way to get the user will be more accurate, after all, is interested in scanning the code.

Therefore, for enterprises and merchants, it is necessary to understand where their own Weixin Mini Programs are positioned? Service those scenes? Then make some activity posters, and put the QR code of Mini programs under the corresponding scene, you can get accurate customers.

4. Correlation optimization of Weixin Official Accounts

For Mini programs, they can be associated with WeChat's own Weixin Official Accounts, so that we can directly promote Mini programs through WeChat public account, whether it is associated display, custom menu setting entrance, and when pushing pictures and texts, Mini programs can also be embedded in articles, which can be opened by users clicking directly. In this way, the target can be matched with the user, and the quantity is large and accurate.

5. Fission optimization

Enterprises and merchants can also use the hot fission activities to promote Mini programs. The common fission methods include grouping and bargaining. This promotion method of using customers 'social relationships to promote marketing is also an important way to promote Mini programs in offline stores at present.

The content of this article on "How to accurately drain the operation of Weixin Mini Programs" is introduced here. Thank you for reading! I believe everyone has a certain understanding of the knowledge of "how to accurately drain the operation of Weixin Mini Programs." If you still want to learn more knowledge, please pay attention to the industry information channel.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.