Shulou(Shulou.com)05/31 Report--

How to use CRM to strengthen foreign trade business process management, many novices are not very clear about this, in order to help you solve this problem, the following editor will explain in detail for you, people with this need can come to learn, I hope you can gain something.

The comprehensive analysis and grasp of customers is particularly important for foreign trade enterprises. With the rapid development of e-commerce in international trade, foreign trade enterprises are facing global competition, training customers should not be limited to transaction processes such as order inquiry and payment tracking, nor should they just focus on pushing all product catalogs and services to customers. Instead, we should look for opportunities to understand customer needs, cater to individual choices, and integrate customers into the enterprise's knowledge system.

Especially the foreign trade business involves more cooperation departments, such as suppliers, freight forwarders and other logistics providers, customs, commodity inspection, banking, insurance and so on. The application framework of customer relationship management in foreign trade enterprises is mainly composed of three parts: market management, sales management and customer service. at the same time, customer relationship management does not exist in isolation, but is combined with other system modules of the enterprise. therefore, it is particularly important for foreign trade enterprises to establish a "knowledge management base" through CRM customer relationship management system.

Foreign trade enterprises deploy CRM system for at least three purposes: tapping potential customers, increasing market share, providing personalized services, and customer credit risk early warning and control.

In the whole process of foreign trade operation, some knowledge can not be expressed in words, but it actually exists and is widely used in the actual operation process. It is generally hidden in the operation process, operation mode and corporate culture. In foreign trade enterprises, tacit knowledge is purely personal and belongs to personal experience. For example, some salesmen can always meet some new customers and negotiate several transactions every time they attend the Canton Fair; for example, a salesman can maintain a stable business with a customer for a long time, and during his absence, the merchant is willing not to place an order and continue to cooperate with him after work. Some salespeople can correctly predict the sales prospect of a foreign product at home. Another kind of explicit knowledge mainly means that some business common sense, trade data, language tools and so on need to be recorded in a unified system to achieve information sharing.

In the era of global, digital and networked knowledge economy, foreign trade enterprises must make full use of information technology to manage business processes and improve their competitiveness, so the deployment of CRM customer relationship management system must be a good choice.

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