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Today, the editor will share with you the relevant knowledge of how to do educational Mini Program. The content is detailed and the logic is clear. I believe most people still know too much about this knowledge, so share this article for your reference. I hope you can get something after reading this article, let's take a look at it.

If the content attribute of the official account is strong, then for Mini Program, the tool attribute will be more prominent. The emergence of Mini Program still gives us a lot of new room for imagination. Take the industry of studying abroad as an example, we can do:

1. Member management system. To put it simply, the current observation of micro-classes done by you, for paid members can directly see all courses, non-paying members can only watch free courses, and extend more interactive functions, private circles, and so on.

2. Online courses. It can achieve video recording, interactive and other functions (whether it can be broadcast live or not), reducing the technical cost and capital investment in the development of APP.

3. Interactive platform. In the PC Internet era, the community model we are familiar with can be realized in the form of Mini Program. Coupled with the high-frequency use of Wechat, the strong needs of a certain group of the community can also be achieved.

4. The micro website of WeChat end. This should be the most basic function, breaking through the attribute that the official account can only be sent once and interact poorly.

5. Answer questions online. Answering questions is a hard demand for the group of international students, and it is also very imaginative if we can achieve paid Q & An and online consultation through Mini Program.

6. Customer experience improvement: for example, in our usual CRM,ERP and other systems, some of them can be open to parents or students, such as application progress. It may be difficult to ask them to download an APP, but it is much more convenient to access the information they need through Mini Program.

7. Diversion. Develop some fun and interesting Mini Program to promote the official account through wide dissemination, in order to enhance the influence of the official account. It not only gets traffic and attention, but also avoids the official account being banned because it induces sharing; a lot of Mini Program streams for APP.

In addition, words, test questions, school database, school selection system and evaluation system can all be realized through Mini Program, depending on how big your brains are. Having said so much, do you think the tuyere has really come, and the entrepreneurial bunny has bumped into it again? When you can do Mini Program, the question you really have to face is: where does the traffic come from?

It should be the same old routine: pc+ mobile website diversion, new media community, offline QR code. In addition, Mini Program increases the imagination space for users to share. I didn't expect anything else for the time being. But in fact, it is not rigorous. Just imagine, when customers have arrived at the website, they should directly guide the transformation, rather than diversion to Mini Program, which is too illogical. The conventional official account promotion logic does not work. Mini Program does not have official account fans and push functions; promotion through official accounts is also prohibited, neither reading the original link, nor identifying the QR code, let alone posting moments. Then what is left is the community and the offline QR code.

1. Community and Wechat friends. Observing that Jun once mentioned the operation idea of "new media three-stage rocket" when sharing the new media operation, the community and Wechat friends precipitated through the official account are now very valuable. Mini Program is the most convenient "landing page" for the community and Wechat friends. There is a lack of interaction between the community and the personal account, and it is difficult to activate. Through Mini Program, it can be reactivated, or even directly generate consumption, depending on how to design this routine. The value and function of Mini Program also determines the effect of sharing and communication.

2. Offline QR codes should be advocated by Wechat officials. The proposal of Mini Program is based on "scene" and "service". To take a simple example, in the early years, in the New Oriental Toll Hall, payers queued up, then if there was a Mini Program QR code, a process would be completed in a few minutes, and there would be no need to queue up, so how much work efficiency would be improved? of course, although there is no QR code yet, there is no need to queue up. But the drainage of this kind of QR code depends on the passenger flow and the number of stores, as well as the ability of the offline market.

3. Official account. Mini Program also has an entrance. Below the introduction of the official account, there is a Mini Program reminder that an official account can have five Mini Program. If you want to channel Mini Program through this channel, you must have a main account.

So before making Mini Program, the gearing institutions must think clearly: where does their traffic come from? Or, take a look at those APP who study abroad. How about the number of daily active users? There is no denying that some APP technologies are very powerful.

So does the education and training industry of overseas education institutions want to do Mini Program?

Whether it is the official account or Mini Program, the starting point of Wechat is to help companies build brands and enhance customer experience. Many institutions invest human and financial resources in marketing, and end up empty-handed. From the design of the mini program, we can see that Wechat is very restrained in making products, and institutions studying abroad should also have this state of mind when doing new media, restrain the desire for marketing, pay attention to operation and product details, and the expected marketing effect is a natural thing.

Studying abroad institutions, education and training industry like to follow the trend is the norm, others do official account, I also do official account, but in fact I do not have the ability to create the original content, the content is completely reproduced, there is no practical value, and will not bring much effect. Instead, I complain about missing the dividend period. Like Mini Program, you can spend money to outsource technology and find a second-rate product manager to realize your idea, but this is far from enough. In the end, like the official websites of many organizations, double-digit visits a day do not make any practical sense.

So, if you have the technology, know the product, and can do a good job, roll up your sleeves and work hard! If you just want to occupy the pit, do not have the relevant capabilities and complete operational ideas, or eat a bag of spicy gluten first, calm down. Outsourced technology + third-rate products + non-inflow operation, can not bear any good results, forced masturbation went up in smoke, Mini Program has no dividend period, the ultimate test is the product ability and operation ability.

Institutions studying abroad, the education industry to develop WeChat Mini Programs's focus is also on its own value, Mini Program is just a tool, so do not expect too much of Mini Program, its function is comparable to APP, but its real promotion effect is far less than APP. So study abroad institutions, the education industry can develop WeChat Mini Programs, but do not follow the trend, let alone blind, only their own value, Mini Program can be the icing on the cake, throughout the value of Mini Program is still far from achieving the effect of "timely help". Of course, it plays a big role in some small offline industries (hotels, supermarkets).

These are all the contents of this article entitled "how to do Mini Program in Education". Thank you for reading! I believe you will gain a lot after reading this article. The editor will update different knowledge for you every day. If you want to learn more knowledge, please pay attention to the industry information channel.

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