Shulou(Shulou.com)06/01 Report--

On May 25, 2015, Baidu webmaster platform issued an announcement that it will officially open the inclusion of HTTPS sites. Start crawling HTTPS sites first. There are two sides to everything, and this news is good news for websites that have already arrived at HTTPS. For HTTP websites that need to do search engine optimization (SEO), it is a thunderbolt.

For those happy to streak to celebrate the HTTPS webmaster, there is no comment here. But those HTTP webmasters should not frown. I will tell you about it here.

Baidu gives priority to include HTTPS website, suggest stationmaster close HTTP version, it is not without reason. As we all know, the traditional HTTP adopts plaintext transmission mode, and there are a large number of grey intermediate links. Plaintext messages are transferred between intermediate proxy servers, routers, WIFI hotspots, communication service operators and other layers of nodes, each of which may lead to transmission data being stolen or tampered with by third parties. For a bit more aggressive, the information transmission of HTTP protocol is basically intercepted and taken if you want. Delete it if you want, change it if you want, do whatever you want, do whatever you want. In short-- there is no cure for inaction. Therefore, HTTP protocol has been considered as a very insecure transport protocol by Internet users, search engines and browsers. At the same time, the HTTP agreement will be gradually marginalized and roll out of the agreement circle on its own.

Following the implementation of HTTPS encrypted search throughout the site, Baidu began to give priority to the inclusion of HTTPS sites, and recommended that webmasters close the HTTP version of the site. If this practice is fully implemented, HTTPS sites may get priority in inclusion and ranking, and take the lead in ranking, inclusion, weight and so on.

In the past, Baidu did not take the initiative to crawl HTTPS pages, which indirectly led to a lot of HTTPS pages could not be included. So many HTTPS pages need to make great efforts in SEO, weight and so on. Now, Baidu webmaster platform issued a notice that officially opened the inclusion of HTTPS sites. It means that the HTTPS site no longer needs to do any extra work, it can be included by Baidu, and ranked first. That is to say, in the past, HTTPS pages tried their best, and what they wanted was included. Now HTTPS page owners no longer need to make HTTP accessible versions for HTTPS pages, nor do they need to direct Baiduspider (Baidu spider) to HTTP pages. In short, it is very easy (work less, be careful to be reduced wages).

Therefore, the best solution to HTTP website is to upgrade HTTP website as soon as possible, install SSL certificate, and enable HTTPS protocol. Because the future HTTP website is bound to be eliminated, and HTTPS is bound to become the mainstream. Webmasters do not wait for the website to die and then install the SSL certificate as a resurrection certificate, so the loss outweighs the gain, or deploy the SSL certificate as soon as possible, upgrade the website to HTTPS is the king. The opening of Baidu to include HTTPS will certainly cause a shock in the industry, and may open the vibration mode for a period of time in the future. Many enterprises will choose to install SSL certificates, and it is not impossible to raise the price at that time.

Of course, webmasters may be worried about buying SSL certificates. Here is Shenzhen Yi Wei Xin to help you.

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