Shulou(Shulou.com)06/02 Report--

By the end of November, an important event on China's AI industry calendar was the JDD-- JD.com Global Science and Technology Explorer Conference. This year is already the third JDD held by JD.com. As observers, if we are asked to refine a keyword for this JDD, we will choose "tricolor".

The colorful beauty in the world is made up of three primary colors: red, yellow and blue. This is the famous "three primary colors". Also in the 2019 JDD, JD.com AI also showed the three primary colors of the AI app.

Disassembling colorful Beauty: the three Primary colors of AI

The reason why AI applications are complex is that AI, like energy, is suitable for too many industries but also low-level. Like a beautiful but too large jigsaw puzzle, people don't know where to start looking for the first clue. But at this stage, we can abstract the AI application into three problems.

First, how to efficiently adapt to the needs of various enterprises.

The reason for the complexity of AI application is that the solutions given by many technology enterprises are universal, but AI is not a package on the pipeline, and different application enterprises will have many differences in requirements. Differences in business, budget, development stage, technology base, etc., will lead to enterprises need different technical details and deployment methods. How to efficiently meet these personalized needs is the first problem of AI applications.

Second, how to solve the current problem.

In addition to solving personalized needs, some enterprises need AI technology that is ready to use and can solve problems immediately. Whether we can focus on one part of the enterprise business, reduce the application threshold as much as possible, so that more enterprises can accept empowerment, is the second problem of AI applications.

Third, how to transform the real world in space.

For a long time, AI served Internet products. Such as intelligent recommendations for short videos or translation software on mobile phones. But if we want AI to play more role in the industrial world, we need AI to have the ability to transform the real space, combine vision and voice, and make the whole space intelligent through the collaborative application of software, hardware and technology.

These three problems are like the three primary colors of AI applications, which can be combined with each other to achieve the colorful colors of AI and the industrial world.

At this year's JDD, Dr. Zhou Bowen, vice president of JD.com Group, president of JD.com artificial Intelligence Division, and director of JD.com artificial Intelligence Research Institute, announced the strategic upgrade of JD.com 's artificial intelligence. Among them, he stressed that the future JD.com AI will focus on one platform-NueHub and two major tracks-intelligent interactive RPA and video Internet of things. Based on this strategy, the three products released by JD.com AI let us see the appearance of the three primary colors of AI application.

A blue factory of free choice

First of all, it symbolizes the blue of the free sea-NeuFoundry.

Before explaining this product, we can take a look at JD.com 's AI ability advantage. Perhaps many people will immediately think of JD.com AI's achievements in the field of NLP, but in addition, JD.com Group itself is also an enterprise with a wide range of business, from new retail to finance to logistics, as well as JD.com insurance, JD.com Health and so on. In other words, JD.com himself is an AI experimental site with rich scenes.

Only in this way can JD.com AI accumulate sufficient experience in landing the scene and open it to the outside world.

NeuFoundry, known as "Enterprise privatization AI capacity Foundry", is actually an intelligent console tool, and enterprises can use NeuFoundry to build their own intelligent console with high efficiency and low cost. NeuFoundry is like a factory, where enterprises can find infrastructure such as computing power and storage. More importantly, the algorithms and models honed by JD.com AI himself on JD.com 's business line are pre-trained and encapsulated, and delivered to the entire market through this factory. For example, the ability to classify comments and opinions, image search and video analysis provided by NeuFoundry encapsulates the AI ability obtained by encapsulating all kinds of natural language, image and video (desensitization) data of JD.com 's billions of commodities, which can quickly adapt to the application of real scenes.

The value of NeuFoundry is that even an enterprise that has never come into contact with AI can quickly make use of the storage and computing power provided by NeuFoundry to select voice, image and video technologies suitable for its own business and establish a practical model that can be directly put into application.

For enterprises, NeuFoundry turns AI from filling in blank questions into multiple choice questions. Different technical modules and different deployment methods are like options, so that enterprises can choose according to their own needs, and factories can cast the tools they need. Enterprises can use these tools to give full play to the value of their own data accumulation.

An energetic red employee

Then there is the red symbolizing energy-Jing Xiaozhi.

Speaking of JD.com 's intelligent customer service, we must be no stranger. JD.com AI is very early in the layout of intelligent customer service. Most of the people who have shopped in JD.com in the last two years have experienced intelligent customer service. The intelligent interactive RPA created by JD.com AI includes logistics intelligent customer service, outbound call / user touch, interactive active marketing guide, operation process automation, function process automation and so on. Within JD.com, through the full chain of intelligent customer service to cover pre-sale, in-sale, after-sale, logistics a series of complete scenes. In particular, JD.com Mall itself, as one of the largest B2C e-commerce, actually undertakes the whole business of platform, merchant and even supply chain. If Beijing Xiaozhi, as an intelligent customer service robot, is regarded as an "employee", it is a gold medal employee who has working experience in many aspects of the customer service business and in many kinds of enterprises. Zhou Bowen mentioned in the release that the data show that after using Jing Xiaozhi, the number of user conversations has increased by two rounds, because Jing Xiaozhi is more understanding of users and can provide content that users are interested in.

At present, JD.com AI has opened the basic version of Beijing Xiaozhi to JD.com platform merchants and suppliers. Jing Xiaozhi can be used as an enterprise's exclusive customer service robot to meet most of the daily consultation and reception content of users through basic response reception capabilities. JD.com AI will upgrade Beijing Xiaozhi to a commercial version next year. This upgrade will unleash more capabilities of the gold medal employee, such as technology based on multimodal selling point marketing, creative technology, personalized product recommendation, and so on, to recommend their favorite products to users like a real promotional guide, prompting the purchase and raising the unit price. Or it is based on accurate intention understanding, ultra-long context modeling, deep semantic reasoning and other technologies to meet some complex problems caused by users in the middle and after-sale.

Beijing Xiaozhi is not only the ability board of JD.com AI, but also represents a mode of AI capability export of JD.com Group and JD.com, from "integration" to "integration opening". Unlike NeuFoundry's private AI capacity factory, which provides enterprises with a choice of operations, Jing Xiaozhi is more like a real "employee", directly entering the job to distribute energy and solve problems.

Endless possible yellow windows

Finally, there is a bright yellow-NeuHive honeycomb smart space.

AI app, there should be something more imaginative. It includes the transformation of an entire space. JD.com AI circled the transformation object in the bank scene, and the honeycomb intelligent space stationed in the bank can play the role of VIP talent room, assembling computer vision, speech recognition, gesture recognition and machine learning in one space. When users buy management products, Honeycomb Smart Space can guide them to complete the five stages of discovery, exploration, comparison, purchase and sticky purchase through AI interaction. Without increasing the manpower cost of the bank, providing detailed and thorough VIP services for each user can not only enhance the user experience, but also promote the transaction of management products. In the 5G + smart bank of China Construction Bank, there is the honeycomb smart space product "Honeycomb Financial capsule", which has been running for 4 months and has been well received by users.

Of course, the field of honeycomb smart space is not limited to banks, bank-related data and information is the "brain" of honeycomb smart space, and AI interaction is like the mouth and ear of honeycomb smart space. As long as the "brain" is replaced, Honeycomb Smart Space can provide similar consultation window services in many areas. For example, after connecting with the municipal system, citizens can complete a series of process government affairs, such as real estate transfer, provident fund, water and electricity charges, vehicle violations, and so on, in the "virtual city hall" of the honeycomb intelligent space.

This AI transformation of the real service window can bring endless imagination, free from the shackles of manpower, the service can be carried out 24 hours a day, and users can consult management products and pay vehicle fines on weekends, instead of asking for leave on weekdays. At the same time, the AI transformation of the whole space also means that the service window can no longer be concentrated in a certain location and does not need too much space. You only need a space the size of a phone booth to provide the service. Perhaps in the future, we will see a small "city cabin" at the door of every flat building, so that citizens can handle business on their doorstep.

The next decade drawn by three primary colors

These three products perfectly correspond to the three primary colors of AI applications: a "factory" that allows enterprises to build their own AI capabilities to meet individual needs; an "employee" who can enter the enterprise at any time to provide intelligent customer service; and a "service window" transformed by smart space. What kind of future will be achieved if these three primary colors are mixed together?

Zhou Bowen defines the future as "a decade of intelligent economy development". We have heard similar ideas from many different entrepreneurs and scientists, such as industrial Internet, digital economy, intelligent economy. In short, the whole society has reached a consensus that the future course of economic development should be promoted by technological productive forces. AI, on the other hand, is obviously one of a series of technologies that generate productivity.

At this point, the function of the AI technology will change. Until 2018, the functions of AI will be more conceptual, providing a target for capital pursuit, allowing people to gradually build the computing, data, framework, and other infrastructure to support the operation of AI. When the infrastructure construction is gradually completed, the function of AI will also change and become a real promoter and enabler. If we used to set up wires all over the world, now we have to let the electricity light up the night.

So in the next decade of the smart economy, people will focus on AI that can add value to the scene, rather than a chased concept. The three products launched by JD.com AI are also implementing their consistent principle of trustworthy AI, telling the entire industry that AI can be truly utilized, relied on and valuable.

These three products tell the world that the AI app has collected the three primary colors, and then it is time to participate and use the three primary colors to draw a bright future.

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