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Editor to share with you how to optimize the classified pages of online shopping malls in the computer network. I hope you will gain something after reading this article. Let's discuss it together.

E-commerce website classification page optimization is very important, reasonable optimization of your classification page can effectively improve product orders and keyword ranking. Practice shows that the hierarchical structure of e-commerce sites is generally the first page, classification page, product page these three-tier structure, a little more authoritative sites will be more secondary classification, authoritative e-commerce sites will be more, it is an important factor in keyword ranking, we must pay attention.

E-commerce SEO: how to optimize the classified pages of online shopping malls!

A good link structure is a sharp weapon to surpass competitors. Through the query of JD.com 's website, we found that its main domain has a lot of long-tailed and critical traffic coming from the classification column, as shown below:

JD.com seo

We can clearly see that the / pinpai/ page alone has created a ranking of only 40, 000 keywords, which is estimated to bring 4-89000 IP.

It can be seen that effectively optimizing the classified pages of e-commerce sites will bring you a steady stream of traffic from the perspective of SEO, so what should we do?

1. Set up the link structure of classified pages.

Try to make your classification page clearly express its practical meaning, such as the column of JD.com in the picture above, you can know clearly

/ pinpai/ is a brand page

/ chanpin/ is the product page

/ compare/ is the comparison page, which produces a large number of long-tailed keywords, which is worth paying attention to and studying.

In fact, you can also according to the same category of different brands of products, generate ranking pages, this can refer to the method of the Zhongguancun website.

2. Optimize the title and description tag of the classified page

Usually, e-commerce sites will generate a large number of keywords, we need to fully allocate these keywords to the classification page, generally speaking:

The first-level classification contains core keywords, and the second-level classification contains long-tailed keywords.

For example, the word women's wear, if you define it as a first-level category, then its second-level category may be women's skirt, top, bottom, while dresses, jeans, sweaters, plus-size women's wear, etc., can be assigned to the TAG page.

As for the description tag, although it has little effect on SEO, in the search results page, it has a certain impact on the opening rate of the page, so this part of the content is as concise and vivid as possible, according to the new media to write the title on it.

3. H1 label and text content of the classification page

The classification page of e-commerce website has very little text content, in fact, this is the best place where you can call the description tag of the classification page in the head to make a moderate introduction. We try to find a case screenshot for everyone. The layout of their page is not a very good experience, so I won't share it with you.

For the H1 tag of the classification page, this must contain the target keywords of the classification, there is no doubt about it.

4. Intelligent recommendation, popular goods

If your subcategory page contains a large number of products, you can make it easier for users to find the products they need by showing them a list of the most popular categories and products.

It is important to note that you can skillfully use the font color of the classification page to mark which secondary category is more popular, and the ideal location for popular products should be in the central part of the vision.

E-commerce website classification page setup

5. Filter label and image size

A large number of products will be generated under a category, so you need to make appropriate rules to filter these products. You can usually use the TAG tag, as shown in the following figure:

How to optimize the tag tag of e-commerce website

When you need to explain here, the name of TAG can be different from the title of TAG tags, and you can use title to rank long-tailed keywords.

As for the problem of picture size, we need to unify the image size of the whole site, high-definition compression as far as possible, concise and vivid, and be sure to remember to attach the tag ALT, you need to pay attention to how the SEO of Baidu pictures is done.

6. Simplify the classified link parameters, try to be pseudo-static, and avoid repetitive content.

We all know that slightly larger e-commerce sites have a lot of URL parameters and a large number of duplicate pages. At this time, we suggest to simplify the parameters in the link as much as possible. When necessary, we can use the rel= "canonical" tag to avoid the problem of repetitive content. If you can use pseudo-static, then try to use pseudo-static.

After reading this article, I believe you have a certain understanding of "how to optimize the classified pages of online shopping malls in the computer network". If you want to know more about it, welcome to follow the industry information channel, thank you for your reading!

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