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This article mainly explains "what does the seo of html refer to". Interested friends may wish to take a look. The method introduced in this paper is simple, fast and practical. Let's let the editor take you to learn "what does seo of html refer to"?

In html, SEO means "search engine optimization", which is a way to improve the natural ranking of the website in the relevant search engine by using the rules of the search engine; the use of SEO for in-depth optimization of the website can help the website to get free traffic, thus improving the popularity of the website.

The operating environment of this tutorial: windows7 system, HTML5 version, Dell G3 computer.

1. What is SEO?

SEO (Search Engine Optimization): translated into Chinese for search engine optimization. Is a way: the use of search engine rules to improve the natural ranking of the site in the relevant search engines.

The general principle of search engines is to use web crawlers to send requests to various websites, and then store the resulting HTML pages and return them to our search users, so that we can use search engines to see what we need.

Therefore, the purpose of our SEO is to deeply optimize the website, so as to help the website get free traffic, and then improve the ranking of the website on the search engine and improve the popularity of the website.

two。 SEO optimization of the three major TDK tags in the website

Title

Description

Keyword

2.1 title site title

Title is irreplaceable, it is the first important tag in our website, and it is the best judgment point for search engines to understand the entrance of the page and the theme of the entry of the page. Therefore, if we want our website to be searched by search engines, our title cannot be scribbled.

The suggested format is as follows: website name (product name)-website introduction (try not to exceed 30 Chinese characters) is written on JD.com and Xiaomi's official website.

JD.com (JD.COM)-authentic low price, quality assurance, timely distribution, easy shopping! Xiaomi Mall-Xiaomi 10 Pro, Redmi 10X, Xiaomi MIX Alpha, Xiaomi TV official website 2.2description website description

Advocate: description, as the overall business and theme summary of the website, generally adopts "We are …" , "We provide..." , "phone: xxx", generally speaking, this specific content does not need our consideration, but is written by special SEO personnel.

For example, this of JD.com and Xiaomi:

2.3 keywords keyword

Keywords is not only the keyword of the page, but also one of the concerns of search engines.

Keywords is best limited to 6-8 keywords, separated by English commas, in the form of keyword 1 and keyword 2.

Because JD.com is this e-commerce website, so he has more keywords. We usually have 6-8 beans, while Xiaomi has exactly 8.

3. Alt attribute

The ALT attribute in the web page is used to describe the picture. There are two functions here.

One is to give search engines information about pictures.

When the picture doesn't load, tell us what the picture looks like.

We can not add alt to every picture in the website, the best way is to use the ALT logo in the key pictures (logo, etc.) in the web page, which is very helpful for search engines to crawl important pictures on the page, and it will also be very good for improving the weight of website keywords.

4. Logo optimization

Logo first put an H2 tag in order to enhance the rights and tell search engines that this place is very important.

Put another link in H2, you can return to the home page and give the background picture of logo to the link.

In order to search the index | include us, we should put the text (website name) in the link, but the text should not be displayed.

Method 1: move text-indent to the outside of the box (text-indent:-9999px), then overflow:hidden, Taobao practice.

Method 2: you can't see the text if you give it to font-size:0; directly, as JD.com did.

Finally, give the link a title attribute so that the mouse is placed on the logo. You can see the prompt text on the.

5. HTML semantics

For the search engine, the most direct face is the web page HTML code, if the code is written semantically, the search engine will easily understand the meaning of the page to express.

Our important text is highlighted using strong

We use the h tag reasonably.

Use the section, article, nav and other tags added by our H5

At this point, I believe you have a deeper understanding of "what the seo of html refers to". You might as well do it in practice. Here is the website, more related content can enter the relevant channels to inquire, follow us, continue to learn!

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