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This article mainly shows you "how to improve the user experience of e-commerce websites". The content is simple and clear. I hope it can help you solve your doubts. Let me lead you to study and learn the article "how to improve the user experience of e-commerce websites".

1. Visual effects of the website

For e-commerce websites, when users enter the home page or other pages, first of all, the overall style and design of the site bring different feelings to users. Good e-commerce websites are very common in visual effects, especially site style. however, these are the experiences summed up by website designers and planners according to users' internal click habits. Therefore, when we design the website, we still design the layout of the website according to the distribution of users' clicks.

2. Website performance

The biggest difference between e-commerce websites and other websites is that e-commerce websites take shopping as the demand and meet the purchase desire of users. If the loading speed of the website is very slow or even it takes a long time to open, this will lead to a high turnover rate of users. In terms of PV and UV as well as IP, there will be a significant decline, which is a result that e-commerce sites do not want to see. Therefore, the loading speed of e-commerce websites should be higher than that of other websites, so as to ensure the user experience.

3. Navigation classification design of e-commerce website.

The purpose of the design of e-commerce website navigation is to facilitate users to find website products quickly within the website. For example, Taobao is more comprehensive in navigation design. Users enter the home page of the website and clearly see the classification of the navigation subdivision of the website. The advantage of this classification is that website visitors clearly find what they want. Therefore, the benefits of reasonable navigation classification to open the website is self-evident, which is a lot to learn from Taobao.

4. The content of the website is recommended to be modular.

Website layout classification for large classification set in a module, for example, clothes belong to the large classification, in the large classification should include small categories as much as possible, and then concentrate the small classification in the large classification display. The advantage of doing so is to compare other different goods. If you see the goods you like, you can buy them directly.

5. The timeliness of popular commodity styles.

Many e-commerce products are divided into seasonality and timeliness, how to let users find the right thing at the right time is the function of e-commerce website. For example, clothes are divided into seasons, winter clothes need to be launched in winter, and summer clothes need to be launched in summer clothes. It is essential to grasp the user's psychology and make reasonable planning.

6. Realization of e-commerce search function

The search function is to let users find their favorite products purposefully. When the home page, columns and product display cases are not enough to meet the needs of users, whether the design of the search on the site is easy to use directly affects the experience of users, thus affecting the marketing effect of the website.

7. Add shopping cart

In the user experience above the shopping cart is essential, through the shopping cart to add, so that users are not in a hurry to buy goods temporarily put in the shopping cart, so that users encounter new products on the shelves and promotional products, can be checked in time.

The above is all the contents of this article entitled "how to improve the user experience of e-commerce websites". Thank you for reading! I believe we all have a certain understanding, hope to share the content to help you, if you want to learn more knowledge, welcome to follow the industry information channel!

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