Shulou(Shulou.com)12/24 Report--

CTOnews.com December 15 news, According to the paper news report, Oriental selection related responsible person in response to the recent appearance of "Small composition storm."

The person in charge said that the recent outbreak of public opinion exposed the conflict between the two models of Oriental selection in the online celebrity model and the product route. Sticking to the product route is undoubtedly the best choice for Oriental Selection to respond to questions.

By the "small composition" event continued fermentation, Oriental selection stocks today (December 15) intraday fell more than 7%, then fell slightly, and on December 13 Oriental selection once fell 12.96%. As of CTOnews.com, Oriental Selection shares fell 4.86% today.

Previously on CTOnews.com.

On December 8, under the video of "Jilin trip" selected in the east, the editor put a comment on the answer of "who wrote the propaganda copy," saying that "every time a small composition is made, the anchor is in front of the camera, behind which are the small partners of the copywriting team, shooting team and editing team. Only when we cooperate can we have a special small composition. "This top-of-the-line remark has aroused dissatisfaction among some fans of Dong Yuhui. Some fans believe that this is a denial of Dong Yuhui's contribution to Oriental selection.

On December 12, Sun Dongxu, CEO of Oriental Selection, responded during the live broadcast that he should first criticize the small editor team for emotional work and inappropriate communication methods. Dong Yuhui's mood was affected, so he decided temporarily not to broadcast live on the 10th.

In the early morning of December 13, Dong Yuhui sent a long article in response to the "small composition" incident. He said, Oriental selection held provincial special session of these "small composition" copy, Some directly written by themselves, Such as Xi'an field, Inner Mongolia field; Also have their own to small editor to provide ideas and suggestions, They record back to create, Later both sides discuss modification, Finally formed; There are small editor according to their own ideas written, If they feel satisfied, Will not change or less change. Dong Yuhui also stressed that he opposes the culture of rice circle and stigmatizes anyone in the name of "rice circle."

On December 14, Yu Minhong, founder of New Oriental, released a video statement on social platforms in response to recent small composition storms. Yu Minhong mentioned in the video: Originally a small matter within the company, because of improper handling into surging public opinion. Xiao Bian's practice is seriously lacking in professionalism, which also shows that there are big loopholes in the company's management. Yu Minhong also mentioned that he did not think there was any rice circle culture in Oriental selection, but also resolutely resisted rice circle culture.

On the evening of December 14, Sun Dongxu, CEO of Oriental Selection, released an apology video: "I apologize to everyone and Yuhui. At the same time, I said that Oriental Selection rejected the culture of rice circle. It is not that the fans selected by Oriental Selection are rice circle, but I really don't want the irrational rhythm of a few people to affect the healthy environment of Oriental Selection."

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