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Li Bin: the second brand will be efficiency-oriented and cost-effective, hoping to sell 50,000 or 60,000 models a month.

2025-04-01 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >

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Shulou(Shulou.com)12/24 Report--

According to the news on the afternoon of December 14, in the face-to-face meeting of today's 2023 Lulai media, Li Bin, chairman of Lulai, and Qin Lihong, president of Lulai, were interviewed by the media.

Li Bin said that for next year, do not give up on the fierce degree of market competition illusions, but Weilai will not be price for volume, but sales capacity, system capacity in exchange for sales.

He revealed that Weilai's key work in 2024: technology investment, the construction of sales and service system, and the development of nine models of three brands.

In addition, the second brand of Weilai will also be launched in the second half of next year. Li Bin revealed that the second brand is based on the family market, there will not be too many cars, efficiency-oriented. Can play the performance-to-price ratio, safety, comfort, etc., hope that a single model monthly sales of 50,000 to 60,000.

He stressed that he will not do less than 300000 home positioning models in the Weilai brand, because there is a second brand. From next year, because of the second brand, many practices of Weilai will be different, because there are many differences between the home market and the high-end market.

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