Shulou(Shulou.com)12/24 Report--

On December 12, the white moonlight color matching version of vivo X100 Pro officially went on sale in JD.com, attracting many consumers' attention and placing orders. Since its release, the vivo X100 series has been favored by users and has become a new popular style at the end of the year. Data show that the vivo X100 Pro won the top spot in both volume and volume in the 5000 yuan + price range of JD.com 's self-operated Android phone on November 21. As of December 12, sales of the vivo X100 and X100 Pro have increased by 150% compared with the previous generation.

Vivo X100 series of new products can achieve good results, due to the excellent performance configuration and accurate grasp of user needs. The vivo X100 series is equipped with Tianji 9300 flagship chip, and the vivo X100 Pro is exclusively equipped with the new self-developed image chip V3, which greatly improves the performance of 4K video recording and games. At the same time, the vivo X100 series launch is equipped with the new OriginOS 4, and MediaTek deeply customizes the blue crystal system to create a smooth system from the bottom. On the screen, the vivo X100 series is equipped with a super-retinal 8T eye guard screen for comfortable viewing and eye protection. In the image, the vivo X100 Pro is equipped with an IMX989 one-inch background camera, with Zeiss exclusive APO certification super telephoto, bringing Zeiss full-focus portrait to make shooting easier.

Since JD.com reached a strategic cooperation with vivo in 2013, relying on the supply chain capability, JD.com has continued to help vivo launch through marketing co-creation, differentiated services and omni-channel capabilities. From vivo X80 to today's vivo X100 series, JD.com continues to create highly competitive differentiated services for users, accumulating a large number of loyal users. Starting from the vivo X90 series, JD.com implemented the Super V plan and launched an accident-free service package with unlimited guaranteed maintenance, 30-day worry-free trial and 200 yuan repurchase allowance to solve consumers' after-sales worries. At the same time, on the basis of the accident worry-free service package, JD.com also launched a value-free service package with a value of 80% and a 30-day price, so that users can offset the price of the new machine with the price of 80% of the old one, saving money and making it easier to worry. The vivo X100 series also continues the Super V program, providing consumers with continuous protection and affordable replacement experience.

In addition, the realization of "new explosive products" in the vivo X100 series is also inseparable from the multiple assistance of JD.com 's procurement and sales. From product planning to new product launch sales, JD.com relies on professional industry experience, product knowledge and manufacturers to jointly customize differentiated solutions to give every user who chooses to buy new products in Jingdong an intimate shopping experience. During the appointment period, JD.com created 9.9 yuan to snap up the time-limited benefits of 9 new machine rights, such as JD.com customized services such as half a year extension, 180 days replacement without repair, 365 days original factory maintenance, and so on. Among them, the exclusive right to give away the handheld head with a value of 279 yuan is the exclusive giveaway created by JD.com based on the understanding of vivo X100 series image capabilities and JD.com 's supply chain ability to connect head manufacturers and mobile phone manufacturers, thus bringing users a smooth shooting experience. According to the data, the 9.9 yuan rights package has achieved a 50% tie-in rate, which has been well received by buyers.

On the other hand, JD.com went from behind the scenes to the front desk with the help of procurement and live broadcasting. In the studio, Jingdong vivo purchase and sales actively interact with consumers, answer the various functions and rights of the product in detail, and provide targeted professional advice to help users fully understand the products in the face of the specific needs and questions raised by consumers. In addition, in order to be closer to users, JD.com vivo procurement and sales are not only active in various live rooms, but also can be seen in the commodity question and answer area. In response to all kinds of questions raised by users in the question and answer area, JD.com vivo timely professional answers to eliminate users' doubts and help users make a better choice.

It is worth mentioning that JD.com purchase and sales in the marketing communication is also based on the new product features, focusing on the vivo X100 "telephoto" this core selling point, through the lens language to create communication materials and marketing activities, so that users can directly feel the vivo X100 image performance. Compared with the detailed and complex introduction of product performance parameters in the past, the lens language can directly infect users and feel the powerful shooting ability of the vivo X100 from the photos.

At present, when JD.com buys vivo X100 series, you can enjoy 24-phase interest-free, limited gift wireless sports headphones 2, trade-in to a maximum subsidy of 1400 yuan, members get coupons reduced by 10 yuan, plus 99 yuan for accident-free set, plus 299 yuan for value-guaranteed worry-free set. In the future, JD.com will continue to join hands with vivo and other manufacturers to bring more new products to consumers and let users get a better machine purchase experience.

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