Shulou(Shulou.com)12/24 Report--

Thanks to CTOnews.com netizens for the delivery of clues about the past. CTOnews.com December 13 news, the Shanghai Market Supervision Administration held a press briefing yesterday (December 12) revealed that recently, the Municipal Market Administration, together with the Municipal Drug Administration, formulated the "Shanghai online Retail platform Compliance guidelines" and the "Shanghai online Food and Beverage Service platform Compliance guidelines" to clarify the compliance management requirements of online retail platforms and catering service platforms. At the same time, the Municipal Market Supervision Bureau revised the "Compliance guidelines for webcast Marketing activities in Shanghai" issued in 2022.

CTOnews.com noted that Article 6 (1) of the Compliance guidelines for webcast Marketing activities in Shanghai clearly states that operators in the platform should not be required to sign a "lowest price agreement" or other unreasonable exclusive mandatory provisions.

The Compliance guidelines for webcast Marketing activities in Shanghai also restricts the behavior of anchors. Article 7 (4) stipulates that anchors and other persons participating in live broadcasting shall perform and bear the legal responsibilities and obligations of advertising spokesmen if they recommend and certify commodities or services in their own name or image and constitute advertising spokesmen.

Article 7 (5) stipulates that if the anchorman signs an agreement directly with the operator in the platform, he shall not require the operator in the platform to sign the "minimum price agreement" or other unreasonable exclusive compulsory provisions, and to fulfill his tax obligations in accordance with the law.

Article 16 states that live broadcasting marketing platforms, studio operators and anchors shall not make use of service agreements, transaction rules and technical means to impose unreasonable restrictions or impose unreasonable conditions on the transactions and transaction prices of other operators in live broadcasting rooms, or charge unreasonable fees from merchants.

In addition, the Shanghai online Retail platform Compliance guidelines put forward 36 specific requirements for the online retail platform, including: defining the compliance requirements of the retail platform from the aspects of subject qualifications, platform agreements and rules, compliance management institutions and systems; clarify merchants and commodity management requirements from the aspects of resident subject audit, commodity information management, commodity quality management, etc. From advertising marketing, the establishment of inspection and monitoring system and other aspects to clarify the platform operation and management requirements; from the format terms, dispute handling, seven-day unexplained return and other aspects to clarify the platform consumer rights and interests protection content.

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