Shulou(Shulou.com)12/24 Report--

CTOnews.com, December 12, according to the official account of "Netletter China", according to the special action arrangements of the "Qinglang" series in 2023, the Central Internet Information Office has launched an one-month special campaign to "clear and clear the bad content orientation of short video messages" from now on.

CTOnews.com learned from the notice that the special action focuses on tackling the following three types of poor content orientation of short video messages, focusing on frequent chaos in the field of short videos:

(1) the problem of spreading false information in short videos 1. Pose to make fake short videos. Pose to produce and publish rumors related to people's livelihood. Fabricate plots to help vulnerable groups in society and consume public compassion. Pose photos at the scene of an emergency, fabricate false scenes and spread panic.

two。 Technology to generate fake short videos. Use artificial intelligence and other technologies to fabricate and stitch content, illegally use portraits and voices of others for face replacement or human voice synthesis, to generate false short videos.

3. Ignore the facts, tamper with and fabricate. Tamper with or take out of context authoritative information released by the government.

(2) the short video shows the problem of misconduct. 1. "porn scrubbing" behavior. Deliberately display sexually suggestive or sexually flirtatious actions, and post "soft pornography", "edge scrubbing" and "yellowing" content. The use of college students in the name of the production and dissemination of "soft pornography" information, vulgar marketing.

two。 To create a vulgar setting. Through short video special effects and props, deliberately play ugly drainage, in the name of "acting" to create vulgar people, no bottom line to challenge the public aesthetic.

3. Malicious marketing of Internet celebrities. Internet celebrity anchors win traffic by any means through uncivilized interaction and irrational expression. Abuse of influence to incite fans' emotions and organize fans to "water" maliciously. Release information on marketing fake and shoddy commodities to mislead consumers.

4. Demonstrate high-risk behavior. Publish and spread bad information that causes physical and mental discomfort, such as suicide, self-harm, cruelty to animals, etc. Show high-altitude parkour, high-speed racing and other high-risk behaviors that ignore life safety.

(3) the misconception of short video transmission 1. Challenge the bottom line of public awareness. Intentionally infringe upon national customs and habits and incite ethnic hatred or regional discrimination. Spread the wrong view of love and marriage and deliberately create gender antagonism.

two。 Spread the wrong value orientation. Spread wrong business outlook, advocate unscrupulous and negative world-weariness, spread wrong values such as showing off wealth, worshiping money, extravagant enjoyment and so on.

In addition, the circular emphasizes the strengthening of the management of short video platforms:

Optimize the recommendation mechanism. Focus on solving the problems such as the deviation of the algorithm value orientation of the short video platform and the lack of high-quality short video presentation. Optimize the flow distribution mechanism to prevent "emphasizing indicators over quality", and one-sidedly take quantitative indicators such as praise rate and forwarding rate as the basis for traffic distribution.

Strengthen the platform audit check. Efforts should be made to solve the problems such as the non-standard audit mechanism of the short video platform and the lack of comprehensive audit standards. Prevent the phenomenon that the audit is too simple or one-size-fits-all and manual review goes through the formality.

The circular also mentions the refinement of work requirements:

1. Highlight the focus of work. It is necessary to adhere to the problem orientation, focus on the problems reflected by the people in the field of short videos, focus on the protection of the rights and interests of special groups such as minors and the elderly, and comprehensively implement the rectification task.

two。 Pay attention to the actual effect of rectification. It is necessary to conduct in-depth research on the commonness of the content and the personality of the platform, focus on standardizing the content audit, and strengthen the management of algorithm recommendation and traffic distribution, so as to ensure the effectiveness of the special action.

3. Increase the intensity of disposal. During the special operation, we focused on shutting down and punishing a number of illegal accounts and platforms with serious problems, and publicly exposed a number of typical illegal and illegal cases to prevent the problem from rebounding again and again.

4. Strengthen propaganda and guidance. Timely release of special actions to the community to rectify the situation, smooth reporting channels, mobilize the extensive participation of the community.

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